Category Insights Manager

Asahi Beverages; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

Asahi Beverages New Zealand is seeking an entry-level Category Manager to shape category growth in the Traditional liquor channel. You will translate growth strategies into joint business plans, establish Perfect Store standards, and partner with Sales, Marketing, and Shopper Marketing to drive category initiatives.

The role emphasizes data-led insights, storytelling, and collaboration with customers and internal teams to unlock growth opportunities while delivering measurable results.

Qualifications

• Some FMCG experience in Sales, Category Management, or Marketing with a commercial focus.
• Strong understanding of retail and shopper behaviour, with experience using data tools (e.g., Nielsen scan data).
• Excellent presentation and storytelling skills, both verbal and visual.
• Commercially astute, customer-focused, and skilled at influencing across multiple stakeholders.
• Agile, results-driven, and able to manage complexity while delivering strategic outcomes.

Responsibilities

• Lead the translation of Category Growth & Channel Strategies into Joint Business Plans, Range Reviews, and NPD initiatives.
• Develop and implement Perfect Store standards, including range architecture, shelf layouts, displays, and space planning.
• Partner with Sales, Marketing, and Shopper Marketing teams to align strategic direction and deliver tailored category initiatives.
• Utilise shopper and scan data to uncover insights and create compelling category sell stories for customers.
• Monitor and track NPD and Perfect Store performance, providing corrective actions as needed.
• Support key customer engagement forums, delivering actionable insights that drive category growth.

Skills

FMCG experience

Sales experience

Category management

Marketing experience

Data tools (Nielsen)

Presentation skills

Tools

Nielsen data tools

Job description

Your Impact

As a Category Insights Manager at Asahi Beverages New Zealand, you will play a pivotal role in shaping category growth strategies and delivering our Perfect Store vision across the Traditional liquor channel. You will partner with customers and internal teams to identify and activate growth opportunities, enhance in-store execution standards, and drive category performance through data-led insights. This is your opportunity to be a trusted trade partner and make a measurable impact on how our brands win in market.

Your Impact

As a Category Insights Manager at Asahi Beverages New Zealand, you will play a pivotal role in shaping category growth strategies and delivering our Perfect Store vision across the Traditional liquor channel. You will partner with customers and internal teams to identify and activate growth opportunities, enhance in-store execution standards, and drive category performance through data-led insights. This is your opportunity to be a trusted trade partner and make a measurable impact on how our brands win in market.

Key Responsibilities

• Lead the translation of Category Growth & Channel Strategies into Joint Business Plans, Range Reviews, and NPD initiatives
• Develop and implement Perfect Store standards, including range architecture, shelf layouts, displays, and space planning
• Partner with Sales, Marketing, and Shopper Marketing teams to align strategic direction and deliver tailored category initiatives
• Utilise shopper and scan data to uncover insights and create compelling category sell stories for customers
• Monitor and track NPD and Perfect Store performance, providing corrective actions as needed
• Support key customer engagement forums, delivering actionable insights that drive category growth

About You

This is an entry level Category Manager position. We’re seeking an individual who is looking for a new Category Manager opportunity in an exciting and dynamic industry or someone looking to step up from possibly a Category Executive, Account Exec or ABM role with demonstrated category/sales/brand experience and a true passion for working in Category.

• Some FMCG experience in Sales, Category Management, or Marketing, with a commercial focus
• Strong understanding of retail and shopper behaviour, with experience using data tools (e.g., Nielsen scan data)
• Excellent presentation and storytelling skills, both verbal and visual
• Commercially astute, customer-focused, and skilled at influencing across multiple stakeholders
• Agile, results-driven, and able to manage complexity while delivering strategic outcomes

Why Asahi?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.