Category Insights Lead for Growth & Strategy

Asahi Beverages; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

Asahi Beverages New Zealand is seeking an entry-level Category Manager to shape category growth in the Traditional liquor channel. You will translate growth strategies into joint business plans, establish Perfect Store standards, and partner with Sales, Marketing, and Shopper Marketing to drive category initiatives.

The role emphasizes data-led insights, storytelling, and collaboration with customers and internal teams to unlock growth opportunities while delivering measurable results.

Qualifications

• Some FMCG experience in Sales, Category Management, or Marketing with a commercial focus.
• Strong understanding of retail and shopper behaviour, with experience using data tools (e.g., Nielsen scan data).
• Excellent presentation and storytelling skills, both verbal and visual.
• Commercially astute, customer-focused, and skilled at influencing across multiple stakeholders.
• Agile, results-driven, and able to manage complexity while delivering strategic outcomes.

Responsibilities

• Lead the translation of Category Growth & Channel Strategies into Joint Business Plans, Range Reviews, and NPD initiatives.
• Develop and implement Perfect Store standards, including range architecture, shelf layouts, displays, and space planning.
• Partner with Sales, Marketing, and Shopper Marketing teams to align strategic direction and deliver tailored category initiatives.
• Utilise shopper and scan data to uncover insights and create compelling category sell stories for customers.
• Monitor and track NPD and Perfect Store performance, providing corrective actions as needed.
• Support key customer engagement forums, delivering actionable insights that drive category growth.

Skills

FMCG experience

Sales experience

Category management

Marketing experience

Data tools (Nielsen)

Presentation skills

Tools

Nielsen data tools

Job description

Asahi Beverages New Zealand is seeking an entry-level Category Manager to shape category growth in the Traditional liquor channel. You will translate growth strategies into joint business plans, establish Perfect Store standards, and partner with Sales, Marketing, and Shopper Marketing to drive category initiatives.

The role emphasizes data-led insights, storytelling, and collaboration with customers and internal teams to unlock growth opportunities while delivering measurable results.