Category Insights Manager: Data-Driven Growth

Asahi Beverages Group; New Zealand; On-site; NZD 60,000 - 80,000; Full time

Job summary

Asahi Beverages New Zealand is seeking an entry-level Category Insights Manager to turn data into actionable insights and partner with customers and internal teams. You will help shape growth strategies, deliver Perfect Store standards, and drive category performance through data-led storytelling.

You’ll translate strategies into joint plans, support NPD initiatives, and influence across stakeholders while learning the essentials of category management in a dynamic beverage market.

Qualifications

• Entry level category manager with FMCG exposure in sales, category management or marketing.
• Strong understanding of retail and shopper behaviour with data tools experience (Nielsen scan data).
• Excellent presentation and storytelling skills, verbally and visually.
• Commercially astute, customer-focused and able to influence multiple stakeholders.
• Agile, results-driven and capable of handling complexity to deliver strategic outcomes.

Responsibilities

• Translate category growth and channel strategies into Joint Business Plans and initiatives.
• Develop Perfect Store standards, range architecture, shelf layouts, displays and space planning.
• Partner with Sales, Marketing and Shopper Marketing to align strategic direction.
• Utilise shopper data to uncover insights and create category sell stories for customers.
• Monitor NPD and Perfect Store performance and provide corrective actions.
• Support customer engagement forums with actionable category growth insights.

Skills

Data analysis

Presentation skills

Retail & shopper insights

Influencing stakeholders

Agile mindset

Tools

Nielsen data tools

Job description

Asahi Beverages New Zealand is seeking an entry-level Category Insights Manager to turn data into actionable insights and partner with customers and internal teams. You will help shape growth strategies, deliver Perfect Store standards, and drive category performance through data-led storytelling.

You’ll translate strategies into joint plans, support NPD initiatives, and influence across stakeholders while learning the essentials of category management in a dynamic beverage market.