Brand Manager - Pharmaceutical

Aspen Pharma Australia; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

Aspen NZ is seeking a Brand Manager to join our Marketing team in Auckland. You will lead development and execution of strategies across OTC and prescription brands, building brand equity and achieving sales targets.

Reporting to a Senior Brand Manager, you’ll drive multichannel campaigns across HCPs, consumers and pharmacy trade, develop annual Brand Plans, analyse market trends and manage budgets to maximize profitability.

Qualifications

• Tertiary qualifications in Marketing or related field.
• Strong foundation in Brand Management, ideally OTC pharmaceuticals.

Responsibilities

• Develop and document annual Brand Plans, based on market insights.
• Analyse market trends and consumer behaviour to identify growth opportunities.
• Manage brand communications and promotional activities.
• Prepare materials for trade activations to drive sales and visibility.
• Develop, implement, and manage channel-specific marketing campaigns across pharmacy and HCPs.
• Create and distribute targeted eDMs to HCPs to support brand engagement.
• Manage digital marketing activities (SEO, SEM, websites, social media, eCommerce).
• Control marketing budgets to support profit targets.
• Build cross-functional relationships with internal and external partners.
• Track and report on activities, outcomes, and recommendations.
• Prior experience in Brand Management is essential, preferably OTC pharma.
• Strong analytical skills with ability to translate insights into strategies; ROI/N PV analysis desirable.
• Demonstrated digital marketing experience across multiple channels.

Skills

Brand management

Digital marketing

Campaign development

Market analysis

Forecasting/ROI

Stakeholder management

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Job description

Aspen Pharmacare is one of Australia’s leading pharmaceutical companies, dedicated to improving health and quality of life in the communities we serve through a diverse portfolio of prescription and over-the-counter medicines. Since commencing operations in Australia in 2001, we have grown through strategic acquisitions and long-term partnerships, building a strong presence across Australia and New Zealand as part of our broader Aspen APAC regional organisation.

As part of Aspen Australia, Aspen NZ is one of New Zealand’s fastest-growing pharmaceutical sales, marketing, and distribution companies. We market a diverse portfolio of well-known OTC and prescription brands, driven by our mission to make a meaningful difference in people’s lives through quality, affordable medicines and healthcare products.

We are seeking a Brand Manager to join our Marketing team in Auckland. This is a fantastic opportunity to grow your brand management expertise across a diverse portfolio of OTC brands - including Cartia, Gastro-Stop, Stingose, and Ural - as well as prescription products. Reporting to a Senior Brand Manager, you’ll lead the development and execution of strategies to build brand equity and achieve sales targets, while driving key marketing initiatives such as the development of multichannel campaigns across healthcare professionals (HCPs), consumer and pharmacy trade

Key Responsibilities

• Develop and document annual Brand Plans, based on thorough market analysis and insights.
• Analyse market trends and consumer behaviour to identify opportunities for growth.
• Manage brand communications and promotional activities.
• Prepare materials for trade activations with key accounts to drive sales and brand visibility.
• Develop, implement, and manage channel-specific marketing campaigns across pharmacy and HCPs.
• Create and distribute targeted eDMs to HCPs to support brand engagement and education.
• Manage digital marketing activities (SEO, SEM, websites, social media, eCommerce) in collaboration with agencies.
• Control assigned marketing budgets to support achievement of profit targets.
• Build strong cross-functional relationships with internal stakeholders and external agencies/suppliers, ensuring delivery to budget and performance standards.
• Track and report on activities, outcomes, and recommendations.
• Prior experience and a strong foundation in Brand Management is essential, preferably gained in an OTC pharmaceutical environment.
• Strong analytical skills with the ability to translate insights into actionable strategies; experience in sales forecasting, NPV/ROI, and risk analysis is highly desirable.
• Demonstrated digital marketing experience, including SEO, SEM, content, social media, and website management.
• A positive and proactive attitude, with excellent problem-solving skills and the ability to work at pace.
• Excellent communication and project management skills, with the confidence to engage stakeholders and manage multiple priorities.
• Self-motivated and capable of working independently, while also being a collaborative team player.
• Tertiary qualifications in Marketing, Business or related degree

Aspen New Zealand belongs to a regional organization, but we are distinctly a New Zealand business, run by Kiwis for Kiwis. During the past decade, we’ve become one of the fastest growing pharmaceutical sales, marketing and distribution companies in New Zealand. Today, nearly every New Zealander will use one of our products at some point during their life.