Brand Growth General Manager — Trust & Value

AA New Zealand; Auckland; Hybrid; NZD 180,000 - 280,000; Full time

Benefits offered by this job

Free AA Membership

Birthday day off

Wellbeing days

Hybrid working

Insurance discounts

Job summary

AA New Zealand is seeking a General Manager Brand to lead the evolution of the AA Masterbrand and sub-brands, strengthening customer and member relationships and driving growth across the organisation.

Reporting to the Chief Club Officer, you will shape brand strategy, oversee governance and reputation management, and collaborate with leaders to translate insight into measurable outcomes and long-term competitive advantage.

Qualifications

• Proven track record in brand strategy and governance.
• Ability to influence at executive level and lead cross-functional teams.
• Experience in customer insight and market intelligence.

Responsibilities

• Lead stewardship and evolution of the AA Masterbrand and sub-brands.
• Drive growth by embedding brand thinking into decision-making and customer insights.

Skills

Brand strategy

Governance

Executive influence

Team leadership

Job description

AA New Zealand is seeking a General Manager Brand to lead the evolution of the AA Masterbrand and sub-brands, strengthening customer and member relationships and driving growth across the organisation.

Reporting to the Chief Club Officer, you will shape brand strategy, oversee governance and reputation management, and collaborate with leaders to translate insight into measurable outcomes and long-term competitive advantage.