Brand Strategy GM: Lead Growth & Trust

AA; Auckland; Hybrid; NZD 150,000 - 210,000; Full time

Benefits offered by this job

Free AA Membership

Birthday day off

Wellbeing days

Flexibility and hybrid working

Discounts on insurance products

Job summary

AA in Auckland is seeking a General Manager Brand to lead the stewardship, evolution and commercial enablement of one of New Zealand’s most iconic brands. You’ll shape the Masterbrand and sub-brand strategies, driving relevance, trust and differentiation across every customer and Member touchpoint.

Reporting to the Chief Club Officer, you will partner with cross‑functional leaders to embed customer insight, governance and strategic storytelling, using brand investment to drive growth, engagement

Qualifications

• Experience leading a major brand or portfolio.
• Proven ability to translate brand investment into growth.
• Track record in a customer-centric organization.

Responsibilities

• Steward AA Masterbrand and sub-brand strategies.
• Drive brand relevance, trust and differentiation across customer touchpoints.
• Partner with leaders to embed brand thinking in decision-making and actions.

Skills

Brand strategy

Leadership

Executive influence

Brand governance

Storytelling

Market insights

Job description

AA in Auckland is seeking a General Manager Brand to lead the stewardship, evolution and commercial enablement of one of New Zealand’s most iconic brands. You’ll shape the Masterbrand and sub-brand strategies, driving relevance, trust and differentiation across every customer and Member touchpoint.

Reporting to the Chief Club Officer, you will partner with cross‑functional leaders to embed customer insight, governance and strategic storytelling, using brand investment to drive growth, engagement