Brand and Digital Manager

Tahi Estate Limited; Auckland; On-site; NZD 70,000 - 110,000; Full time

Job summary

Tahi Estate Limited in Auckland seeks a hands-on Brand and Digital Manager to turn strategic priorities into compelling campaigns across health, skincare, ecotourism and conservation. You’ll manage an in-house Marketing Coordinator and Graphic Designer, delivering brand experiences on brand, on budget and on time.

You’ll lead digital marketing, ecommerce growth and cross-brand storytelling while partnering with agencies and suppliers to drive growth and biodiversity regeneration.

Qualifications

• Experience across brand management, digital marketing and ecommerce.
• A relevant tertiary degree.
• Strong creative judgement, clear communication and exceptional attention to detail.
• Confidence leading a small team and managing agencies, suppliers and competing priorities.
• Commercial awareness, sound project and budget management, and an analytical approach to improving results.
• A collaborative approach and a genuine connection to conservation, community, culture and commerce.
• Ability to travel to Tahi in Pataua North as required.
• A drivers licence is essential.

Responsibilities

• Plan and deliver digital marketing across websites, social media, email, search and paid advertising
• Support ecommerce growth for Tahi Health and Kaea Skincare, including Shopify content, merchandising and campaigns for the UK and US markets
• Manage the Group marketing calendar, coordinating campaigns, launches, content and events
• Guide creative briefs, brand storytelling and production, and mentor the in‑house team
• Work with agencies and suppliers, support partnerships and ecotourism projects, and track budgets and marketing results

Skills

Brand management

Digital marketing

Ecommerce

Education

Relevant tertiary degree

Job description

• Bring purpose-led brands to life across health, skincare, ecotourism and conservation.


• Lead a small in-house team and deliver integrated brand, digital and ecommerce activity.


• Help grow a business that reinvests 100% of profits into biodiversity regeneration.

About us

Tahi brings together biodiversity regeneration and commerce, with a mission to support thriving ecosystems. Our portfolio spans Tahi New Zealand's conservation and education work, Tahi Health, Kaea Skincare, Tahi Ecotourism & Hospitality, and Group initiatives.

About the role

A hands‑on Brand and Digital Manager role combining creative judgement with digital expertise and commercial focus. Based in Auckland and reporting to the Group Brand and Marketing Manager, you'll turn strategic priorities into compelling campaigns, consistent brand experiences and effective day‑to‑day marketing delivery. You'll manage an in‑house Marketing Coordinator and Graphic Designer, working across multiple brands while keeping projects on brand, on budget and on time.

What you'll do

• Plan and deliver digital marketing across websites, social media, email, search and paid advertising


• Support ecommerce growth for Tahi Health and Kaea Skincare, including Shopify content, merchandising and campaigns for the UK and US markets


• Manage the Group marketing calendar, coordinating campaigns, launches, content and events


• Guide creative briefs, brand storytelling and production, and mentor the in‑house team


• Work with agencies and suppliers, support partnerships and ecotourism projects, and track budgets and marketing results

What you'll bring

• Experience across brand management, digital marketing and ecommerce


• A relevant tertiary degree


• Strong creative judgement, clear communication and exceptional attention to detail


• Confidence leading a small team and managing agencies, suppliers and competing priorities


• Commercial awareness, sound project and budget management, and an analytical approach to improving results


• A collaborative approach and a genuine connection to conservation, community, culture and commerce


• Ability to travel to Tahi in Pataua North as required


• A drivers licence is essential

Put your skills to work across a distinctive portfolio where brand building and commercial growth support a shared purpose: biodiversity regeneration. This role offers variety, creative scope and the opportunity to connect customers with stories that matter.