Brand Manager

Tribe Group; Auckland; Hybrid; NZD 110,000 - 140,000; Full time

Job summary

Acton International, a NZ-owned family business, is creating a Brand Manager role dedicated to Lee Kum Kee in New Zealand. You will lead annual brand planning, activations, NPD and launches, with performance reporting across P&L and KPIs, translating global direction into locally relevant, customer-ready plans.

You will partner with an international principal to deliver locally impactful strategies while maintaining strong stakeholder relationships and a growth-focused, values-led approach.

Qualifications

• 3–5+ years FMCG brand management experience.
• Global NPD and launch discipline with project management.
• Analytical thinking across sales and market data; strong business judgement.
• Excellent stakeholder management across Sales, Supply Chain, Finance and partners.

Responsibilities

• Own annual brand planning, activations, NPD and global product launches.
• Translate global direction into locally relevant, customer-ready plans and report on performance KPIs.

Skills

Brand management

NPD & launches

Commercial analytics

Stakeholder management

Global collaboration

Job description

About The Opportunity

• Acton International is a NZ-owned, family business (est. 1978) with 100+ people, supplying 300+ products into 1,100+ stores nationwide.
• B Corp certified in 2026 and shortlisted for Best Places to Work, Acton is focused on growth with purpose and a strong, values-led culture.
• This is a newly created Brand Manager role, dedicated exclusively to Lee Kum Kee (LKK) in New Zealand.
• You’ll own annual brand planning, activations, NPD and global product launches, plus performance reporting across P&L, share and principal KPIs.
• The role partners closely with an international principal, translating global direction into locally relevant, customer-ready plans.

What You’ll Bring

• Proven FMCG Brand Manager experience (typically 3–5+ years), with confidence owning plans and delivery end-to-end.
• Strong global NPD and launch capability, including disciplined project management and post-launch learning.
• Commercial thinking and analytical strength across sales, market and category data, with sound judgement on what will work locally.
• Excellent stakeholder management: able to influence Sales, Supply Chain, Finance and partners without relying on hierarchy.
• Comfortable engaging with an international principal, setting healthy boundaries and challenging respectfully with evidence.

What’s On Offer

• A broad, hands-on Brand Manager role with real ownership, visibility and impact.
• A major commercial and growth agenda, with the chance to shape the next chapter for LKK in NZ.
• Support from a strong internal team and partners, plus exposure to global ways of working.
• Hybrid working rhythm: office Monday to Thursday, work from home Friday.
• Summer hours: finish at 1pm Friday from Labour Weekend to Easter