Market Activation Director

Norwegian; Oslo fylke; Hybrid; NOK 1.100.000 - 1.600.000; Vollzeit

Benefits dieser Stelle

Discounted travel tickets

Good pension schemes

Medical and travel insurance

Hybrid/remote work blend

Competitive salary

Employee share-saving plan

Zusammenfassung

Norwegian seeks a Market Activation Director for Norway and Sweden to translate market insights into commercial strategies. You will own the Norwegian and Swedish market activation, coordinating across Leisure and Corporate segments and driving multi-channel campaigns.

You will manage budgets, collaborate with central and local teams, and measure impact on traffic, conversions and revenue. A strong commercial mindset and bilingual communication are essential.

Qualifikationen

• 7+ years in commercial marketing, sales activation or media planning.
• Proven track record in multi-channel media strategies with measurable returns.
• Strong commercial mindset with budget control and CPA/ROAS
• Outstanding stakeholder management across matrix orgs.
• Proactive, results-oriented self-starter with hands-on execution.
• Fluency in Norwegian and English; university level education; MBA is a plus.

Aufgaben

• Own the Norwegian and Swedish commercial agenda, translating insights into sales/activation strategies.
• Contribute to media strategy and budget allocation with the Media Director, monitor costs.
• Bridge central strategies with local market needs across Pricing, Revenue, Network, Distribution and Digital channels.
• Deliver market analyses and data-driven insights to sales and marketing teams.
• Design and deploy tactical media campaigns to boost demand on routes.
• Negotiate and lead partnerships and co-marketing initiatives.
• Collaborate with Analytics and Customer Insights to build data-driven audience segments.
• Measure campaign results against goals like website traffic, conversions, and sales growth.

Kenntnisse

Commercial marketing

Media planning

Stakeholder management

Data analytics

Bilingual communication

Ausbildung

Master's degree / MBA

Jobbeschreibung

About Norwegian

The Norwegian group is a leading Nordic aviation company, owning two leading airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Norwegian operates an extensive network connecting the Nordics with major European cities, while Widerøe primarily serves short-runway airports in rural Norway, providing vital regional connectivity.

“Our people are the heart of Norwegian. We embrace a culture of diversity, equality and inclusion. Embracing this culture is critical to our business success and makes us stronger together. Our people have different knowledge, experiences, and backgrounds, but all share a passion for our vision; to become the most loved and trusted airline in Europe”.

Are you our new Market Activation Director for Norway and Sweden?

As the Market Activation Director for Norway and Sweden, you will hold overall responsibility for translating market insights into concrete commercial strategies and activities. You will play a pivotal role in identifying and exploiting market opportunities, as well as addressing business challenges to ensure we achieve our commercial objectives.

In this role you will be responsible for:

• Driving Market Commercial Performance: Owning and championing the Norwegian and Swedish commercial agenda for both Leisure and Corporate markets by translating market trends, competitor moves, and opportunities into high-impact sales and activation strategies.
• Budget & Channel Optimization: Actively contributing to media strategy and budget allocation in collaboration with the Media Director, while monitoring and analyzing costs to optimize the channel mix.
• Holistic Commercial Execution: Bridging central commercial strategies and local market needs, ensuring alignment across Pricing/Revenue Management, Network, Distribution, Brand, and Digital Channels.
• Market Analysis & Insights: Delivering insightful market analyses and data-driven intelligence to the sales and marketing departments to strengthen decision-making.
• Tactical Route Support & Activation: Rapidly designing and deploying tactical media campaigns to stimulate demand on low-performing or emerging routes.
• Third-Party Partnerships & Co-Marketing: Negotiating, initiating, and leading commercial partnerships and joint promotions to extend tactical reach and commercial impact.
• Audience Segmentation & Targeting: Partnering with Central Data Analytics and Customer Insights teams to build sharp, data‑driven audience segments for optimal campaign targeting.
• Performance Measurement: Continuously measuring and analyzing campaign results and their direct impact on business goals such as website traffic, conversion rates, and sales growth.

You are our ideal candidate if:

• You have over 7 years of experience in commercial marketing, sales activation, or media planning, preferably from the aviation, travel, or a fast-paced consumer service industry.
• You have a proven track record in orchestrating multi-channel media strategies and managing media agencies to deliver measurable commercial returns.
• You possess a strong commercial mindset with solid financial acumen (budget control, CPA/ROAS calculation, etc.) and are highly proficient in turning complex data into concrete commercial actions.
• You have outstanding stakeholder management skills, with experience navigating matrix organizations and uniting cross‑functional teams toward shared goals.
• You are a proactive, results‑oriented self‑starter who can shift between high‑level strategy and hands‑on tactical execution.
• You have strong communication skills in Norwegian and English, and a higher education at the university/college level (Master's/MBA is an advantage).

We can offer:

• Travel in Europe and beyond with massively discounted employee priced tickets with Norwegian and our partner airlines.
• Good pension schemes.
• Comprehensive medical and travel insurance.
• Flexibility to combine working from our office and from home.
• A competitive salary.
• Possibility to participate in activities run by the Norwegian Sports Club.
• Opportunity to join our share saving plan.

If you have any questions, feel free to reach out to:

Johan Bisgaard Larsen

Title: VP Sales & Distribution

Email: [e-mail]

“We care for each other, our customers and our environment as we navigate the skies together - the Norwegian way”