Brand Activation Lead, Spirits — Norway Market

Anora Group Plc; Nittedal; On-site; NOK 700,000 - 1,100,000; Full time

Job summary

Anora Group is a leading Nordic wine and spirits company seeking a Brand Activation Manager to drive commercial success in Norway. You will translate global brand strategies into local execution, collaborating with Central and local Marketing, Sales, and external partners to grow brand value and profitability.

You will plan and execute activation campaigns, manage budgets and KPIs, and bring consumer insights to life.

Qualifications

• Higher education in Marketing, Sales, Communications, or related field.
• Proven FMCG/spirits brand management experience.
• Strong English and Norwegian communication skills.
• Excellent project and stakeholder management across international teams.
• Driver licence class B.

Responsibilities

• Develop, plan, and execute impactful brand activation campaigns across events, promotions, sponsorships, tastings, and experiential marketing.
• Create memorable brand experiences that engage target audiences and strengthen brand awareness and positioning.
• Identify relevant consumer arenas, festivals, trade fairs, industry events, and new opportunities within experiential marketing.
• Collaborate with internal teams, HoReCa sales, producers, and brand partners to ensure strong brand presence.
• Represent the company at key events and build relationships with customers, partners, festivals, and stakeholders.
• Coordinate agencies, suppliers, and event partners with clear briefs and high-quality execution.
• Manage activation budgets, track KPIs, measure ROI, and use insights to improve future activities.
• Bring new ideas to brand activation based on consumer insights and market trends.
• Ensure activations comply with brand guidelines, policies, and legal standards.

Skills

Brand management

Project management

Stakeholder management

English proficiency

Norwegian proficiency

HoReCa networking

Driver licence

Education

Higher education in Marketing or related field

Job description

Anora Group is a leading Nordic wine and spirits company seeking a Brand Activation Manager to drive commercial success in Norway. You will translate global brand strategies into local execution, collaborating with Central and local Marketing, Sales, and external partners to grow brand value and profitability.

You will plan and execute activation campaigns, manage budgets and KPIs, and bring consumer insights to life.