Want to activate iconic spirits brands across Norway?

Anora; Harstad; On-site; NOK 900,000 - 1,200,000; Full time

Benefits offered by this job

A winning team culture

Open and inclusive culture

Fun at work

Growth opportunities

Sustainability at core

Job summary

Anora is seeking a Brand Activation Manager to drive the commercial and operational success of our brand portfolio in Norway. You will translate global strategies into impactful local executions, working with Marketing teams, international brand owners, and cross-functional colleagues to maximize brand value, sales, and profitability.

As a key member of Anora's Norwegian commercial team, you will bridge Central and local Marketing, Sales, and Supply Chain, ensuring continued growth in a

Qualifications

• Higher education in Marketing, Sales, Communications, or related field.
• Experience in brand management within FMCG, wine & spirits or consumer goods.
• Excellent project and stakeholder management with international teams.

Responsibilities

• Develop and execute brand activation campaigns across events, promotions, sponsorships, tastings, and experiential marketing.
• Create memorable brand experiences to strengthen awareness and positioning.
• Identify relevant consumer arenas and opportunities for experiential marketing.
• Collaborate with HoReCa sales, producers, and brand partners to ensure consistent brand presence.
• Represent brands at events and build relationships with customers and partners.
• Coordinate external agencies and budgets, ensuring high-quality execution.
• Track KPIs, ROI, and use insights to improve future activities.
• Generate creative ideas from consumer insights and market trends.
• Ensure activations comply with brand guidelines, policies, and standards.

Skills

Project management

Stakeholder management

Brand management

Cross-functional collaboration

English & Norwegian

Education

Marketing / Sales / Communications degree

Job description

Want to activate iconic spirits brands across Norway?

Anora Group is a leading Nordic wine and spirits company committed to sustainability and strong local craftsmanship. We produce, market, and distribute a wide portfolio of spirits, wines, and other alcoholic beverages, combining iconic Nordic brands such as Koskenkorva, Linie Aquavit, Gammel Opland, Vikingfjord, Gammel Dansk, and Hot n' Sweet with well-known international partner brands including Bacardi, Grey Goose, Jose Cuervo, Fireball, Underberg, Fernet Branca, and Disaronno, among many others.

For our Spirits Division, we are now looking for a Brand Activation Manager to drive the commercial and operational success of Anora's brand portfolio in Norway.

In this role, you will be responsible for translating global brand strategies, concepts, and guidelines into impactful local execution, ensuring strong brand performance while adapting to the needs of the Norwegian market. Working closely with Anora's Central and local Marketing team, international brand owners, and cross‑functional colleagues, you will lead brand development, commercial planning, and market activation to maximize brand value, sales, and profitability.

As a key member of Anora's Norwegian commercial organization, you will act as the link between Central and local Marketing, Sales, Supply Chain, and external partners, ensuring that our brands continue to grow and succeed in a highly competitive market.

Your Key Responsibilities

• Develop, plan, and execute impactful brand activation campaigns across events, promotions, sponsorships, tastings, and experiential marketing.
• Create memorable brand experiences that engage target audiences and strengthen brand awareness and positioning.
• Identify relevant consumer arenas, festivals, trade fairs, industry events, and new opportunities within experiential marketing.
• Work closely with internal teams, Anora’s HoReCa sales team, producers, and brand partners to ensure strong and consistent brand presence.
• Represent the company and its brands at key events and build strong relationships with customers, partners, festivals, and other stakeholders.
• Coordinate external agencies, suppliers, and event partners, ensuring clear briefs, effective project management, and high-quality execution.
• Manage activation budgets, track KPIs, measure ROI, and use consumer and customer insights to improve future activities.
• Bring new and creative ideas to brand activation based on consumer insights, market trends, and competitor activity.
• Ensure all activations comply with brand guidelines, company policies, legal requirements, and quality standards.

What You Need to Succeed

• Higher education, preferably in Marketing, Sales, Communications, or a related field
• Proven experience in brand management within FMCG, wine & spirits, beverages, or another consumer goods category
• Knowledge of and interest in spirits is an advantage
• Excellent project and stakeholder management skills, with experience working across international and cross‑functional teams
• Strong presentation and communication skills in English and Norwegian
• Enjoy networking and building relationships within the HoReCa (on‑trade) industry
• Driver licence class B

We believe you are

• Results‑oriented and motivated by delivering measurable commercial results
• Structured, reliable, and systematic, with excellent planning and prioritization skills
• Comfortable managing multiple projects simultaneously while working independently and as part of a collaborative team
• Curious, proactive, and continuously looking for ways to improve brands, processes, and business performance
• An excellent relationship builder who enjoys collaborating with colleagues, customers, and international brand partners

What We Offer

A place on a winning team
Become a key player at the leading wine and spirits company in the Nordics, working with iconic brands, international partners, and exciting product launches.

An open and inclusive culture
We value diversity and foster an open, down‑to‑earth work environment built on Nordic values.

Fun at work
We believe people perform best when they enjoy their work. We celebrate successes, support one another, and have a strong team spirit---you'll become part of our passionate #anorafolks.

Opportunities to grow
Anora is a company with ambitious growth plans, offering excellent opportunities for both professional and personal development, locally and internationally.

Sustainability at the core
Work in a company where sustainable growth and responsible business practices guide everything we do.

Ready to Join Us?

About the Company:***Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. Our portfolio includes iconic Nordic spirits brands -- both Anora’s own brands like Koskenkorva, Linie, Skagerrak and O.P. Anderson and partner brands like Fireball and Jose Cuervo -- and noted wine brands from Blossa glögg, Falling Feather and Chill Out to Laroche, Penfolds and Louis Roederer.At Anora, we believe that life should be enjoyed but not at the cost of our planet. That’s why we are committed to upholding top-tier sustainability practices within our industry and promoting a responsible Nordic drinking culture. Together with our 1,200 Anorafolks across eight countries, we’re dedicated to building a safe, inclusive workplace that mirrors the diversity, equity, and progressiveness of the Nordics. By promoting a culture where everyone feels valued, empowered, and free to be themselves, we can drive innovation and success, continuously improving for a better tomorrow.