Web Strategy Lead — CRO, SEO & AI Growth
Goodhabitz
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Benefits offered by this job
Job summary
GoodHabitz is seeking a Digital Experience Specialist to shape the strategy behind our website and digital platforms. You will turn business outcomes into pages, journeys, and frameworks, not just maintaining what exists, but defining what should come next.
You will work with the website team to ensure our site converts, scales, and supports global business outcomes, applying CRO, SEO, and AI-driven workflows to improve performance across markets.
Qualifications
- 5+ years in web strategy or digital experience roles, ideally with B2B SaaS
- Strong hands-on SEO experience (technical and content)
- Experience with CRO: hypothesis-driven testing and outcomes
- Familiarity with CMSs and analytics tools, able to brief developers and copywriters
Responsibilities
- Define and translate business outcomes into website and digital platform strategy with pages, journeys, and frameworks
- Scope new pages, templates, and site structures with feasibility checks
- Own information architecture and content frameworks for clear jobs to do on each page
- Prioritize roadmap by business impact and plan execution with cross-functional teams
- Partner with communications for content creation and digital infrastructure
- Apply CRO to key pages and journeys with hypothesis-driven testing and data-informed decisions
Skills
Tools
Job description
GoodHabitz is seeking a Digital Experience Specialist to shape the strategy behind our website and digital platforms. You will turn business outcomes into pages, journeys, and frameworks, not just maintaining what exists, but defining what should come next.
You will work with the website team to ensure our site converts, scales, and supports global business outcomes, applying CRO, SEO, and AI-driven workflows to improve performance across markets.
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