SEO Manager

iSpeedToLead; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

iSpeedToLead, Amsterdam-based marketplace for real estate leads, is seeking a Senior SEO Manager to own the search growth layer across classic SEO and AI search visibility. You will craft a true keyword strategy for our niche and work with the engineering team to ship technical fixes.

The role demands hands-on technical and strategic SEO, experience with Ahrefs and Semrush, and the ability to report clear metrics that prove impact across multiple time zones.

Qualifications

• Proven track record in technical and strategic SEO, ideally in a marketplace, lead-generation, SaaS, or real estate business.
• Hands-on experience with keyword research and competitive gap analysis tools such as Ahrefs, Semrush, or equivalent.
• Solid understanding of on-page and technical SEO fundamentals including schema/structured data, meta tags, canonicalization, crawlability, and Core Web Vitals.
• Working knowledge of AEO / GEO and AI answer engines' content citation.

Responsibilities

• Build a prioritized keyword strategy for real estate lead generation focused on buyer-intent terms.
• Map category, comparison, wholesaler, investor, and agent lead-generation searches against competitors.
• Own technical SEO fundamentals including title tags, meta descriptions, schema, canonical tags, and crawlability.
• Shape content and page-level strategy for high-intent commercial pages, especially marketplace and signup funnel.
• Run regular competitive and keyword-gap analysis using Ahrefs, Semrush, or equivalent.
• Collaborate with the dev team to scope, ticket, and ship SEO fixes.
• Build reporting that distinguishes non-branded vs branded traffic and AI-citation metrics.

Skills

Technical SEO

Strategic SEO

SEO auditing

Keyword research

Cross-functional collaboration

English communication

Tools

Ahrefs

Semrush

Rank Math

Elementor

Job description

About The Company

Turning marketing into a market-domination weapon, iSpeedToLead created a new category — the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: they can see key details before buying, with more transparency, control, and predictable outcomes. iSpeedToLead helps real estate wholesalers, investors, flippers, and increasingly agents buy motivated home-seller leads — homeowners who want to sell their property — through a live lead marketplace.

About The Company

Turning marketing into a market-domination weapon, iSpeedToLead created a new category — the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: they can see key details before buying, with more transparency, control, and predictable outcomes. iSpeedToLead helps real estate wholesalers, investors, flippers, and increasingly agents buy motivated home-seller leads — homeowners who want to sell their property — through a live lead marketplace.

Why this role exists

iSpeedToLead ranks well for its own brand name, but has very limited visibility beyond branded search today. The company currently ranks for roughly 50 keywords, while direct competitors rank for around 3,900, and that gap is especially visible in the non-branded real estate lead-generation terms that bring in new customers. We need someone who treats SEO as a strategy discipline, not a link-buying function — someone who can build a real keyword strategy for our niche, close the gap against named competitors, and get technical fixes actually shipped, not just recommended.

Role Overview

We are looking for a Senior SEO Manager to own the search growth layer of our business across both classic SEO and AI search visibility. You will build a true keyword strategy for the niche, improve technical foundations, strengthen our visibility in AI search, and make sure high-intent commercial pages attract qualified non-branded traffic. This is a high-ownership role for someone who can connect strategy, execution, reporting, and business outcomes — not someone who treats SEO as a narrow content or backlink function.

What You'll Be Doing:

• Build a prioritized keyword strategy for our niche: real estate lead generation, focused on buyer-intent terms rather than just branded or broad SEO traffic.
• Map category, comparison, wholesaler, investor, and agent lead-generation searches, benchmarked against named competitors such as PropStream, RealEstateBees, PropertyLeads, and LeadZolo.
• Own technical SEO fundamentals including title tags, meta descriptions, alt text, schema/structured data, canonical tags, crawlability, and related site-health basics.
• Continue and expand AEO / GEO work so classic SEO and AI-search visibility improve together rather than one being neglected in favor of the other.
• Shape content and page-level strategy for the site’s highest-intent commercial pages, especially the marketplace, landing pages, and signup funnel.
• Run regular competitive and keyword-gap analysis using Ahrefs, Semrush, or equivalent tools, and report on actual market position rather than vanity growth percentages.
• Work directly with the dev team by writing clear, dev-ready tickets and following through until technical fixes actually ship.
• Build reporting that clearly separates non-branded keyword and traffic growth from branded traffic growth and AI-citation counts so leadership sees the real acquisition picture.

Requirements:

• Proven track record in technical and strategic SEO, not just content or link-building, ideally in a marketplace, lead-generation, SaaS, or real estate business.
• Hands-on experience with keyword research and competitive gap analysis tools such as Ahrefs, Semrush, or equivalent.
• Solid understanding of on-page and technical SEO fundamentals including schema/structured data, meta tags, canonicalization, crawlability, and Core Web Vitals.
• Working knowledge of AEO / GEO and how AI answer engines such as ChatGPT, Gemini, Perplexity, and AI Overviews surface and cite content.
• Experience working directly with a dev or engineering team to scope, ticket, and ship SEO fixes.
• Comfortable owning both strategy and reporting, with the ability to show leadership real numbers rather than vague directional updates.
• Strong English communication and comfort working asynchronously across multiple time zones.

What success looks like:

• Meaningful, measurable growth in non-branded keyword rankings for real estate lead-generation terms, not just branded search volume.
• Visible progress in closing the keyword-count gap with direct competitors, currently described as roughly 50 versus 3,900.
• Core commercial pages passing basic technical SEO checks, including correct title tags, meta descriptions, schema, and alt text.
• Technical fixes being shipped within an agreed SLA instead of remaining stuck in backlog.
• Classic SEO and AEO / GEO metrics reported together with clear attribution of what is actually driving growth.
• Growth in qualified signups from organic and AI search, especially wholesalers, investors, and agents rather than low-intent traffic.

This is not for you if

• You see SEO mainly as buying backlinks or authority posts rather than owning search strategy more broadly.
• You treat branded traffic growth or AI-citation wins alone as proof of success.
• You deprioritize technical SEO basics such as schema, title tags, and metadata.
• You prefer a passive advisory role where recommendations are documented but not pushed through to implementation.

Nice to Have:

• Experience in the real estate investing, wholesaling, or lead-generation space specifically.
• Experience with WordPress SEO, including Rank Math, and Elementor-based sites.
• Familiarity with link-building and authority-post strategy, so you can evaluate and improve existing vendor relationships rather than simply continue them by default.