UA Manager (Meta)

Formula (formerly Fjor); Netherlands; Remote; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Tuition reimbursement

Flexible working hours

Job summary

Formula is seeking a precise, hands-on UA Manager to own day-to-day Meta operations, take ownership from the Head of UA, and grow into Meta Lead within 6–12 months as automation expands.

You will manage campaigns, budgets, and creative uploads, interface with our internal stack (Amplitude, Snowflake, Metabase), and collaborate with engineering to extend automation while delivering clean, actionable results for web funnels.

Qualifications

• Minimum 3 years hands-on Meta Ads experience with at least $100k/month spend focused on web acquisition funnels.
• Attention to detail in setup, naming, tracking, links, and budgets.
• Ability to ramp on an unfamiliar internal data stack within 3 months.
• Independent analytical judgment and ability to interpret performance without direction.
• Experience with scripts, automation, or in-house buying tools rather than pure Ads Manager.
• Fluent Russian speaker.

Responsibilities

• Own day-to-day execution of Formula's Meta channel including campaign setup, creative uploads, budget moves and live monitoring.
• Operate and refine automated buying processes, partnering with engineering on new automation layers.
• Run manual tests where precision matters and produce results that are ready to act on.
• Master our internal stack (Amplitude, Snowflake, Metabase) to drive scaling, pruning and new hypotheses.
• Take ownership of the full Meta lifecycle—from campaigns to budgets to hypotheses—on the path to Meta Lead in 6–12 months.

Skills

Meta Ads

Automation

Data analysis

Russian language

Tools

Amplitude

Snowflake

Metabase

Job description

TL;DR

Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.

What We're Looking For

• A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.
• A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.
• An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.
• A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.

What You'll Be Doing

• Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.
• Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.
• Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.
• Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.
• Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.

Must Have

• At least 3 years of hands-on Meta Ads experience with minimum $100k spend per month focused on web acquisition funnels (web2app).
• Demonstrated attention to detail in setup, naming, tracking, links, and budgets — repeated operational mistakes are disqualifying for this role.
• Ability to ramp on an unfamiliar internal data stack within 3 months without a guided tour.
• Independent analytical judgment — you can look at performance numbers and decide what they mean before being told.
• Experience working alongside scripts, automation, or in-house buying tools rather than purely inside Ads Manager.
• Fluent Russian-speaker.

Nice to Have

• Performance agency or multi-product publisher (apps, games, subscription) background where breadth of contexts is the norm.
• Experience on at least one of Google Ads, AppLovin, or TikTok Ads.
• Active daily use of AI tools for analysis, creative, copy, or workflow automation.
• Working English at B2+ for written internal communication.

Please note, if you haven't worked with at least $100k monthly spend on Meta and don't speak fluent Russian – we will not be able to consider your application.

What we offer

• Inspiring Mission: Help users live longer, healthier lives through innovative products.
• Impact: Directly influence company growth with minimal bureaucracy.
• Attractive Compensation: Competitive salary and comprehensive benefits package.
• Work-Life Balance: Flexible working hours.
• Professional Development: Tuition reimbursement.
• Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
• Benefits: Health insurance, gym membership reimbursement, home office support.