Performance Marketing Specialist – Meta & Google Ads

Enrich Labs Inc.; Netherlands; On-site; EUR 52,000 - 76,000; Full time

Job summary

Enrich Labs Inc. in the Netherlands is seeking a hands-on Performance Marketing Specialist to own Meta Ads and Google Ads campaigns across multiple client accounts.

You will structure campaigns, pace budgets, bid strategically, and push for profitable growth while defending spend with data. You will test creatives with the creative team, perform audience segmentation and A/B testing, monitor ROAS, CAC/CPA, CTR, and conversions, and ensure accurate tracking with Meta Pixel/CAPI and GA4.

Qualifications

• 3-5+ years hands-on experience managing Meta Ads and Google Ads campaigns.
• Experience in E-commerce/D2C performance marketing.
• Experience in a performance marketing agency managing multiple accounts across industries.
• Fluency in ROAS, CAC/CPA, and campaign architecture analysis.
• Strong understanding of ad creative and copywriting, with a sharp eye for high-performing concepts.
• Data-driven mindset with strong analytical and A/B testing skills.
• Ability to manage multiple accounts simultaneously while meeting deadlines.

Responsibilities

• Own and operate Meta Ads and Google Ads accounts daily, including campaign structure, budget pacing, bidding, and optimization.
• Scale spend profitably while maintaining ROAS and CAC/CPA targets, defending spend decisions with data.
• Manage Google Shopping/Performance Max campaigns alongside Meta Ads, ensuring unified performance view and budget allocation.
• Develop and test high-performing ad creatives with the creative team, tailored to each account's audience and objectives.
• Conduct audience segmentation, A/B testing, and continuous optimization to improve campaign efficiency across accounts.
• Monitor and report on key metrics (ROAS, CAC/CPA, CTR, conversion rate) and present updates and recommendations to stakeholders.
• Ensure accurate tracking and attribution setup across platforms (Meta Pixel/CAPI, Google Tags/GA4).

Skills

Meta Ads

Google Ads

ROAS analysis

CAC/CPA analysis

E-commerce

A/B testing

Budget management

Agency experience

Tools

Shopify

Google Merchant Center

AI reporting tools

Product feed management

Job description

Key Responsibilities:

• Own and operate Meta Ads and Google Ads accounts hands‑on daily, including campaign structure, budget pacing, bidding, and optimization.
• Scale spend profitably while maintaining ROAS and CAC/CPA targets, defending spend decisions with clear data.
• Manage Google Shopping/Performance Max campaigns alongside Meta Ads, ensuring a unified view of performance and budget allocation across both platforms.
• Develop and test high-performing ad creatives in collaboration with the creative team, tailored to each account's audience and objectives.
• Conduct audience segmentation, A/B testing, and continuous optimization to improve campaign efficiency across accounts.
• Monitor and report on key metrics (ROAS, CAC/CPA, CTR, conversion rate) and present clear performance updates and recommendations to stakeholders.
• Ensure accurate tracking and attribution setup across platforms (Meta Pixel/CAPI, Google Tags/GA4).

Required Skills & Qualifications:

• 3-5+ years of hands‑on experience managing both Meta Ads and Google Ads campaigns.
• Experience in E-commerce/D2C performance marketing is strongly preferred.
• Experience working in a performance marketing agency managing multiple accounts across different industries (large or enterprise agency background is a strong plus).
• Fluency in ROAS, CAC/CPA, and campaign architecture analysis.
• Strong understanding of ad creative and copywriting, with a sharp eye for high-performing concepts.
• Data-driven mindset with strong analytical and A/B testing skills.
• Ability to manage multiple accounts simultaneously while maintaining accuracy and meeting deadlines.

Required Skills & Qualifications:

• Meta Blueprint and/or Google Ads Certification
• Experience with Shopify or other e-commerce platforms
• Experience with Google Merchant Center and product feed management
• Familiarity with AI tools for reporting, creative development, or campaign optimization