Traffic Manager (Freelance)

Lever, Inc.; Netherlands; Remote; EUR 55,000 - 96,000; Part time

Benefits offered by this job

Fully remote across Europe

Competitive freelance rate

Performance-based incentives

Clear KPIs and autonomy

Collaboration with international teams

Job summary

Lever, Inc. is seeking a Traffic Manager (Freelance) based in the Netherlands for a fully remote role across Europe.

You will drive and optimize paid media for the UK market, managing campaigns on Google Ads, Microsoft Ads, Meta Ads, and native platforms like Taboola/Outbrain, with focus on CPL, volume, lead quality, and ROI. You’ll own campaign performance, partner with international teams including Data, CRO, and UX, and implement advanced optimization tests.

Qualifications

• 3+ years hands-on paid media experience.
• Experience with UK market and B2B is a plus.
• Strong analytical mindset and ability to tie metrics to business outcomes.
• Fluent English; comfortable in an international environment.

Responsibilities

• Manage and optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and native platforms.
• Own KPIs including CPL, lead volume, lead quality, and ROI.
• Analyze performance and identify optimization opportunities.
• Apply advanced optimization techniques for structure, bidding, targeting, creatives, and landing pages.
• Collaborate with international teams across Account Management, Data, CRO, and UX.
• Proactively propose new strategies, tests, and optimization opportunities.
• Prepare clear KPI reports with insights and recommended actions.
• Maintain focus on measurable outcomes and lead generation.

Skills

Paid media management

Google Ads

Microsoft Ads

Meta Ads

Native advertising

UK market experience

Data-driven

Lead generation

Autonomy

Cross-functional collaboration

Tools

Taboola

Outbrain

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Traffic Manager (Freelance) based in Netherlands.

This is a fully remote freelance opportunity focused on driving and optimizing paid media performance for the UK market. You’ll manage campaigns across Search, Social, and Native advertising channels, with a strong focus on CPL, volume, lead quality, and ROI. You’ll have ownership of campaign performance while working closely with international specialists across Account Management, Data, CRO, and UX. The role offers significant autonomy, allowing you to challenge existing setups and introduce advanced optimization strategies. Your work will have a direct and measurable impact on lead generation and business results. It’s an ideal environment for a data-driven performance marketer who enjoys fast iterations, clear KPIs, and outcome-focused collaboration.

Accountabilities:

• Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and Native platforms such as Taboola and Outbrain.
• Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI.
• Analyze campaign performance and identify opportunities to improve efficiency, scalability, targeting, and conversion outcomes.
• Apply advanced paid media optimization techniques across campaign structure, bidding strategies, targeting, creatives, messaging angles, and landing-page flows.
• Work closely with international Account Management, Data, CRO, and UX teams to ensure effective end-to-end campaign delivery.
• Challenge existing campaign setups and proactively recommend new strategies, tests, and optimization opportunities.
• Prepare clear and regular KPI reporting, explaining what happened, why it happened, and what actions should follow.
• Maintain a strong focus on measurable business outcomes and sales-ready lead generation.

Requirements:

• 3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social, and/or Native channels.
• Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly desirable.
• Experience with Native advertising platforms such as Taboola or Outbrain is a plus.
• Previous experience working with the UK market and/or within B2B environments.
• Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader commercial outcomes.
• Comfortable working in lead-generation environments where performance, efficiency, and lead quality are key priorities.
• Highly autonomous, rigorous, proactive, and results-oriented, with the ability to identify opportunities without waiting for direction.
• Strong communication and collaboration skills for working with international, cross-functional teams.
• Native-level English or high English proficiency, with confidence working in an international environment.
• Availability to work remotely from Europe, ideally within approximately ±2 hours of the France time zone.

Benefits:

• Fully remote freelance position, with the flexibility to work from anywhere in Europe within the required time-zone range.
• Competitive freelance rate with an incentive system linked to performance.
• Performance-driven environment with clear KPIs, rapid testing, and fast iteration.
• Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account Management.
• High level of autonomy and ownership over campaign performance.
• Direct and measurable impact, with optimizations translating into tangible business results.
• International working environment with exposure to varied markets and cross-functional teams.
• Collaborative and engaging team culture.
• Opportunity to work alongside a talented team of performance marketing professionals.
• Streamlined application and interview process, including a short survey and video introduction.