Paid Social / Meta Ads Specialist

Lever, Inc.; Netherlands; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Remote full-time

Bonus opportunities

AI tools budget

Health insurance

Paid leave

Career development

Mentoring

Job summary

Lever, Inc., listed through a partner, seeks a Paid Social / Meta Ads Specialist based in the Netherlands. This hands-on role drives customer acquisition via Meta Ads on Facebook and Instagram, owning campaigns end-to-end—from audience strategy to landing page optimization and reporting.

You will blend analytical decisions with rapid experimentation, including AI-assisted creative workflows. Collaboration across marketing, sales, product, customer success, designers, and video specialists is

Qualifications

• 3+ years hands-on experience managing Meta Ads across Facebook and Instagram.
• Experience with lead generation, booking demos, trials or signups funnels.
• Proficient with Meta Pixel, Conversions API and attribution.
• Familiarity with GA, GTM, or similar analytics tools.
• Experience using AI tools for creative generation, copy, or workflow automation.
• Excellent written and verbal English communication.

Responsibilities

• Own and execute Meta Ads strategies across Facebook and Instagram from planning to optimization and scaling.
• Build campaigns focused on lead generation, bookings, demos, trials and signups.
• Develop audience strategies using interest targeting, lookalikes, retargeting and funnel segmentation.
• Manage advertising budgets and pacing to align with lead quality and business outcomes.
• Create and test multiple creative concepts, messaging angles, hooks, and formats.
• Use AI tools to accelerate creative production, research, copy development, and testing.
• Collaborate with designers and video editors for creative production support.
• Establish structured testing frameworks and apply learnings to future iterations.
• Own or support landing pages for paid campaigns and optimize copy and structure.

Skills

Meta Ads

Lead generation

Creative testing

Analytics

Budget management

Campaign optimization

AI tools

English proficiency

CRM integration

Tools

Google Analytics

Google Tag Manager

HubSpot

GHL

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social / Meta Ads Specialist based in Netherlands.

This is a hands-on paid social role focused on driving measurable customer acquisition through Meta Ads across Facebook and Instagram. You will own campaigns across the full funnel, from audience strategy and creative testing to landing page optimization, conversion tracking, and performance reporting. The focus is on high-intent outcomes such as qualified leads, product demos, appointments, and free trials rather than vanity engagement metrics. You will combine analytical decision-making with rapid experimentation and increasingly sophisticated AI-assisted creative workflows. Working independently while collaborating with marketing, sales, product, customer success, designers, and video specialists, you will continuously improve campaign and funnel performance. This role is well suited to a mid-level specialist who enjoys ownership, experimentation, and translating performance data into tangible growth.

Accountabilities:

• Own and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and launch through optimization and scaling.
• Build and manage campaigns focused on lead generation, demo bookings, appointments, trial signups, and other high-intent conversion events.
• Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation.
• Manage advertising budgets and pacing while aligning spend with lead quality, pipeline contribution, and business outcomes.
• Develop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy.
• Use AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production, research, copy development, and campaign experimentation.
• Collaborate with graphic designers and video editors when additional creative production support is needed.
• Establish structured creative testing frameworks and apply campaign learnings to future iterations.
• Own or closely support landing pages for paid campaigns, including demo, trial, lead-generation, and offer pages.
• Use AI-assisted workflows to improve landing page copy, structure, messaging, and conversion performance.
• Maintain consistent messaging across advertisements, landing pages, forms, thank-you pages, and booking flows.
• Implement and maintain Meta Pixel, Conversion API, and conversion events for leads, demos, trials, and other key actions.
• Work with analytics and tracking systems to maintain reliable attribution and event quality.
• Monitor and optimize KPIs including CPA, CPL, cost per demo, trial start rate, conversion rate, and ROAS where applicable.
• Identify funnel drop-offs and recommend improvements across advertising, landing pages, forms, tracking, and conversion flows.
• Prepare clear performance reports explaining results, opportunities, challenges, and recommended next actions.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to align campaigns with offers, audiences, lead quality, and sales capacity.
• Stay current with Meta Ads updates, paid social trends, creative practices, and emerging AI tools that can improve testing speed and campaign performance.

Requirements:

• 3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven experience managing real advertising budgets and optimizing campaigns toward measurable conversion goals.
• Demonstrated success with lead generation, appointment booking, demo, signup, or trial-based acquisition funnels.
• Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies.
• Strong creative testing capabilities, including developing ad concepts, writing copy, briefing visual assets, and rapidly testing variations.
• Working knowledge of landing page optimization and conversion-focused copywriting.
• Solid understanding of Meta Pixel, Conversion API, conversion events, and attribution.
• Familiarity with Google Analytics, Google Tag Manager, or comparable analytics and tracking platforms.
• Experience using AI tools for creative generation, copywriting, landing page development, research, or workflow automation.
• Strong analytical skills and the ability to translate campaign data into actionable optimization decisions.
• Comfortable managing budgets, campaign pacing, optimization priorities, and reporting independently.
• Excellent written and verbal communication skills in English.
• Highly organized, proactive, and comfortable taking ownership of campaign performance.
• Experience with SaaS, software, digital products, or technology companies is preferred.
• Strong understanding of B2B and/or high-intent lead generation funnels is desirable.
• Experience with demo-booking, appointment scheduling, or free-trial acquisition campaigns is an advantage.
• Familiarity with CRM and marketing automation platforms such as HubSpot, GHL, or similar systems is preferred.
• Experience connecting paid advertising performance with CRM lead quality and sales pipeline outcomes is a plus.
• Exposure to LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid social channels is desirable.
• Experience scaling campaigns in competitive markets is advantageous.
• Meta Blueprint or comparable digital advertising certifications are a plus.

Benefits:

• Competitive base salary commensurate with experience.
• Performance-based bonus opportunities tied to measurable lead, demo, trial, and campaign outcomes.
• Potential for significant performance bonus upside, subject to company policy and results.
• Dedicated AI token budget and access to modern AI tools, including ChatGPT, Claude, Higgsfield, and other creative platforms.
• Extensive opportunities to use AI for creative production, campaign experimentation, copy development, landing page iteration, and optimization.
• Potential access to junior graphic design and video editing support.
• Remote full-time working arrangement.
• Standard evening shift of 6:30 PM-3:30 AM, with an adjusted 6:30 PM-12:00 AM shift potentially available depending on policy and operational requirements.
• Paid leave and health insurance.
• Employee perks and ongoing professional training.
• Mentoring and coaching from experienced team members.
• Career development opportunities within a global and innovative environment.
• Diverse and international team culture focused on communication, experimentation, ownership, and measurable results.

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