Strategy Lead

Agency Homerun; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Lunch in Amsterdam office

Team sports & outings

Remote work days (10 per year)

Personal development through training

Team bonus when targets are met

Apple laptop and phone

28 vacation days + birthday off

Pension plan

Job summary

Agency Homerun in Amsterdam seeks a Strategy Lead to develop social-first strategies that translate client goals into brand direction across TikTok, YouTube and Instagram. You will lead the strategy team, present in pitches, and collaborate with Creative, Data & Insights, and Brand Partnerships to drive measurable impact and growth.

You bring 8+ years in the creative industry, a proven track record of leading strategies, and a strong coaching style.

Qualifications

• 8+ years in the creative/digital industry.
• Proven track record leading creative strategies.
• Experience coaching a strategy team.
• Strong ability to translate insights into strategic direction.
• Fluent in Dutch and English, spoken and written.

Responsibilities

• Set the strategic direction for clients in pitches and ongoing engagements.
• Translate business objectives and market insights into social-first strategies.
• Lead and grow the strategy team through coaching and mentorship.
• Collaborate with Data & Insights to turn intelligence into actionable strategy.
• Collaborate with Brand Partnerships to craft compelling pitches and presentations.
• Deliver social-first, 360-degree campaigns with cohesive brand narratives.
• Lead strategic planning, identify growth opportunities and KPIs.
• Facilitate workshops and brainstorming sessions to unlock ideas.
• Oversee end-to-end recruitment and sourcing strategies for top talent.
• Deliver strategic frameworks and end-to-end decks for plug-and-play use.

Skills

Strategic thinking

Team leadership

Pitching & storytelling

Social media strategy

Data interpretation

Mentoring

Dutch/English bilingual

Job description

As a Strategy Lead, you drive the development of social-first strategies that translate client business goals into impactful brand and campaign direction. By combining consumer insights, market analysis, and platform expertise (e.g. TikTok, YT and Instagram), you shape positioning, content, and creative concepts that deliver measurable results and cultural impact.
You work closely with the Creative, Data & Insights, and Brand Partnerships teams to turn intelligence into clear strategic direction. As a lead strategist, you confidently present and defend your thinking while building strong client pitches and strategies. In addition to your own strategic execution, you lead and develop the strategy team, fostering a collaborative, high-performing environment and contributing to overall agency growth.

About you

8+ years of experience in the creative industry, preferably within digital, social, or (influencer) marketing agencies

Proven track record of developing and leading successful creative strategies, from insight to execution

Experience leading and developing a strategy team, with strong coaching and mentorship skills

Strong skills in leading pitches and crafting compelling, story-driven pitch decks

Deep understanding of social media and creator marketing, with a first-mover mindset on platforms like TikTok, Instagram, and YouTube

Strong ability to translate data, insights, and analytics into clear strategic direction

Affinity with youth culture, digital trends, and emerging technologies

Entrepreneurial mindset that understands strategy leads to hitting business goals

Fluent in Dutch and English, spoken and written

What you'll do

Set the strategic direction for clients, within pitches as well as ongoing retainer clients for social channels and influencer campaigns

Translate business objectives and market insights into social-first strategies that drive measurable impact

Lead and grow the strategy team, developing their skills through coaching and mentorship

Collaborate with Data & Insights to turn category, audience, and platform intelligence into actionable strategy

Collaborate with Brand Partnerships team to turn strong ideas into compelling pitches and presentations, and provide strong strategic angles

Deliver social-first, 360-degree campaigns that create cohesive and distinctive brand narratives

Lead strategic planning, identifying growth opportunities and defining clear objectives and KPIs

Facilitate and lead workshops and brainstorming sessions to unlock innovative campaign ideas

Oversee end-to-end recruitment and develop sourcing strategies to attract diverse, top-tier talent

Deliver strategic frameworks and end-to-end decks that can be plug and play

Facilitate as a strategic sparring partner for our clients

What's in it for you?

Young, ambitious team with lots of room for ideas

Daily fresh lunch at our Amsterdam office (Watertorenplein)

Monthly team sports/workouts & regular team outings

10 remote working days per year

Personal development through training & courses

Team bonus when targets are met

Apple laptop and phone

28 vacation days (based on a 40 hrs work week), pension plan & your birthday off