TikTok Live beauty Shopping Host (Beauty)

GoSpooky; Amsterdam; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Flexible holiday policy

Commuting allowance

MacBook

Training opportunities

Healthy communal lunches

Fun team events

Unlimited mental health support

Pension plan

Gift card and birthday wishes

Dutch classes for international team members

Job summary

GoSpooky in Amsterdam is looking for a Livestream Shopping Host to lead live TikTok Shop sessions. In this role, you will engage viewers in both Dutch and English, promote sales through effective product demonstrations, and collaborate with a production team for high-quality broadcasts. Candidates should have proven sales skills, a charismatic on-camera presence, and the ability to interpret performance metrics. A flexible holiday policy and various perks await you.

Qualifications

• Proven experience in retail sales or performance-based selling.
• Strong category knowledge in Beauty, Electronics, Home & Living, Fashion, FMCG.
• Ability to close sales in real time under pressure.

Responsibilities

• Host TikTok Shop livestreams with sales focus.
• Engage audiences in Dutch and English, handling Q&As.
• Analyse performance after each stream and apply learnings.

Skills

Fluent in Dutch and English

Experience in livestream presenting

Natural sales instinct

Confident on-camera presence

Data-driven mindset

High adaptability

Tools

Streaming tools (e.g. OBS)

Job description

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that break the for‑you page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social‑first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a Livestream Shopping Host, you will be the on‑air face of TikTok Shop sessions for one primary product category (Beauty, Electronics, Home & Living, Fashion, FMCG or Other). You will host live selling sessions where you turn viewer attention into real‑time purchases, continuously improving your performance through testing, learning and iteration.

You will work as part of a commerce pod alongside the TikTok Shop Manager and Affiliate Manager, supported by a studio production crew that helps you bring each live session to life. While you are the face on camera, you are never working alone. Success is built collectively across strategy, affiliate activity and live execution.

Your focus will be on driving measurable commercial impact through every session, improving GMV, conversion rate and efficiency per live hour with every broadcast you do. You will directly report to the Social Commerce Lead.

What you'll do

• Host TikTok Shop livestreams (2–4 hours per session, multiple times per week) with consistent energy and sales focus
• Drive real‑time conversion through product demos, storytelling, urgency triggers and clear purchase paths
• Operate TikTok Shop live backend tools (product pins, vouchers, flash sales, carts, and promotions)
• Engage audiences in Dutch and English, managing Q&As, objections and repeat viewer interaction
• Lead the on‑set studio crew to ensure smooth, high‑quality live broadcasts
• Analyse performance after each stream (CCV, CVR, drop‑offs, AOV, watch time) and apply learnings immediately
• Test and optimise hooks, formats and selling techniques to continuously improve results

What we’re looking for

• Fluent in Dutch and English
• Proven experience in livestream presenting, retail sales, or performance‑based selling
• Strong category knowledge in at least one of: Beauty, Electronics, Home & Living, Fashion, FMCG or Other
• Natural sales instinct with the ability to close in real time under pressure
• Confident, charismatic on‑camera presence with strong stamina for multi‑hour live sessions
• Data‑driven mindset: comfortable interpreting performance metrics and acting on them
• High adaptability and resilience in fast‑paced, live production environments

Bonus

• Direct TikTok Shop or Douyin LIVE experience, existing creator audience, or familiarity with streaming tools (e.g. OBS), plus additional European languages

What’s in it for you

• Flexible holiday policy for a proper recharge
• Commuting allowance
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

Apply for the job

So, do you want to join our team? We’d love to hear from you! Please note: a valid EU work permit is required for this role.

GoSpooky is an equal‑opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.