Strategy Director

GoSpooky; Amsterdam; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Flexible holiday policy

Commuting allowance

Remote working possibilities

MacBook for peak productivity

Training opportunities

Healthy communal lunches

Fun team events

Phone allowance

Unlimited mental health support

Pension plan

Gift card and birthday wishes

Dutch classes for internationals

Job summary

A global social agency in Amsterdam is seeking a Strategy Director who will shape and lead social media strategies aligning with client business goals. This role involves overseeing content, leading teams, and analyzing metrics to drive engagement and success across platforms like TikTok and Instagram. The ideal candidate has over 8 years of experience in a senior strategy role and strong understanding of data-driven social strategies. Join a dynamic team and ensure brands remain culturally relevant in the fast-paced social landscape.

Qualifications

• 8+ years in a senior strategy role at a social, creative or media agency.
• Proven ability to design social strategies rooted in data, culture and platform behaviour.
• Comfort driving strategic alignment with senior stakeholders.

Responsibilities

• Set the strategic direction for client brands on social.
• Translate business goals into social-first strategies that drive measurable outcomes.
• Define KPIs and measurement plans that prove brand and business impact.
• Collaborate with Client Leads to gather input and consolidate a unified plan.
• Create strategic frameworks and briefs for activation and execution.
• Build campaign concepts that scale into 360 activations.
• Define KPIs, measurement plans and attribution logic.

Skills

Senior strategy role experience

Fluent in English and/or Dutch

Design social strategies

Understanding of platform mechanics

English/Dutch fluency

Platform knowledge

Job description

GoSpooky Amsterdam, North Holland, Netherlands

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation. From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared. From TikToks that break the for‑you page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time. As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social‑first campaigns or turning a trend into a brand moment. We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a Strategy Director, you will shape and lead the overarching social media vision, turning client business goals into data‑driven, social‑first strategies. You will oversee content, manage and mentor teams, analyze performance metrics (KPIs), and stay ahead of platform trends to drive engagement and deliver measurable results across platforms like TikTok and Instagram. This is a highly cross‑collaborative role, placing you at the heart of client strategy. You will report to the Head of Strategy and work closely with Client Leads and the Data & Insights team, translating business objectives and market intelligence into actionable plans that guide creative, community, and commerce teams.

What you’ll do

• Set the strategic direction for client brands on social
• Translate business goals and market context into social‑first strategies that drive measurable outcomes
• Work closely with the data and insights team to turn category, audience and platform intelligence into strategic decisions
• Work alongside Client Leads to gather essential client input, test assumptions, and consolidate them into one unified plan for content, community, commerce teams to execute
• Create strategic frameworks and briefs that make activation smarter and execution clearer
• Build campaign concepts designed to scale into 360 activations when relevant
• Define KPIs, measurement plans and attribution logic that prove brand and business impact

What we’re looking for

• 8+ years in a senior strategy role at a social, creative or media agency
• Fluent in English and/or Dutch. An additional European language is a plus
• Proven ability to design social strategies rooted in data, culture and platform behaviour
• Track record of delivering frameworks that steer creative, creator and commercial teams
• Strong understanding of platform mechanics, creator impact and online community dynamics
• Clear grasp of paid media and full‑funnel planning on social, knowing how awareness, consideration and conversion work together as one system
• Comfort driving strategic alignment, debate and decisions with senior (client) stakeholders
• Structured communicator with an instinct for clarity and a mentor to colleagues with less experience

What’s in it for you

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (depending on your role)
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

Apply for the job

So, do you want to join our team? We’d love to hear from you! Please note: a valid EU work permit is required for this role.

GoSpooky is an equal‑opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.

Location: Amsterdam, North Holland, Netherlands