SVP/VP, Marketing

Piano; Amsterdam; On-site; EUR 150,000 - 210,000; Full time

Benefits offered by this job

Relocation assistance

Visa sponsorship

Travel for work

Job summary

Piano, a global leader in Digital Revenue Optimization, seeks a marketing leader to drive growth across demand generation, content, product marketing, partner marketing and communications. You will command a European-based team, report to the CEO, and contribute to the executive leadership team.

Success is measured by qualified pipeline, new ARR, and market understanding of Piano’s value. You will own the marketing engine, simplify our storytelling, and unify messaging across our platform to

Qualifications

• Led marketing for a B2B software business at scale (CMO/SVP or equivalent).
• Owns a pipeline number and can discuss funnel math, cost per opportunity and payback.
• Scaled a demand generation engine.
• Simplified messaging across a portfolio to read as one platform.
• Experience selling globally, especially to enterprises in Europe.
• Experience in PE- or VC-backed environments.
• Fluent with AI and how it changes team workflows.
• Coaches teams, strong writer, decisive and comfortable disagreeing.

Responsibilities

• Scale demand generation. Make the engine reliable, then scale it while managing cost per opportunity; own the pipeline model.
• Simplify the story; improve product messaging to highlight customer impact.
• Unify branding: one platform, one story; expand analytics and subscription infrastructure across markets.
• Lead product marketing, partner marketing, communications, and customer events; assist business development where relevant.

Skills

Marketing leadership

B2B software

Pipeline ownership

Funnel math

Demand generation

Global/enterprise sales

AI fluency

Team leadership

Job description

About Piano

Piano’s Digital Revenue Optimization solution helps digital services grow revenue by better understanding and influencing their customers’ behavior. Piano unifies analytics, segmentation, and commercial personalization in one AI-driven application, enabling sites and apps to efficiently maximize the value of every user visit. Headquartered in Amsterdam with offices in the Americas, Europe, and Asia-Pacific, Piano serves a global client base including the BBC, Deutsche Telekom, Nikkei, AXA and the Wall Street Journal. For more information, visit piano.io.

About the role

Piano is hiring a marketing leader to drive our next phase of growth. Outstanding products, 1,000+ customers, profitable businesses, and a powerful position in the AI shift.

You'll own the whole function: demand generation, content and messaging, product marketing, partner marketing, and communications. You'll lead a team based mainly in Europe, report to the CEO, and sit on the executive leadership team. You'll be measured on qualified pipeline, new ARR, and how well the market understands what we do.

What You’ll do

• Scale demand generation. The basics are in place. Make the engine reliable, then scale it while managing cost per opportunity. You own the pipeline number and the model behind it.

• Simplify the story. Our brand is strong and we're proud of it. The product messaging is too complex and too focused on what the products can do. Make customers impact the story instead.

• One platform, one story. We've built agentic capability, deepened our analytics, and bet on subscription infrastructure. The market still sees a set of products rather than one platform. Change that.

Alongside those: product marketing, partner-sourced pipeline through our technology and agency partners, communications and PR, and our customer events. Business development may also report into this role. If it interests you, tell us.

We’re looking for somebody who:

• Led marketing for a B2B software business at scale, as CMO, SVP or equivalent
• Owned a pipeline number, and can talk funnel math, cost per opportunity and payback because you've been measured on them
• Scaled a demand generation engine
• Simplified a complex story across a portfolio that needed to read as one platform
• Sold globally, and to enterprises in Europe in particular
• Worked in a PE- or VC-backed company
• Practical fluency with AI. You've changed how your own team works, and you'll expect the same here
• A coach, a strong writer, decisive without complete information, and willing to disagree with us

Nice to have:

media, publishing or subscription experience; analytics, customer data or paywall technology

What your first year will look like:

90 days: your priorities in front of the executive team - what you'd sharpen, scale and stop.

6 months: simplified messaging live, pipeline growing month over month against a baseline you set in month one.

12 months: marketing is a dependable source of qualified pipeline, and the market understands what Piano does.

Where you'll work:

Amsterdam, in office. We'll consider another European Piano office for an exceptional candidate. Relocation is possible and we can support a highly skilled migrant visa — tell us early if that applies to you. Expect regular travel to customers, to our other offices and to industry events.