Strategic Demand Analytics Specialist

Plantrs; Utrecht; Hybrid; EUR 52,000 - 78,000; Full time

Job summary

Plantrs is seeking a Digital Demand Analyst to join our Utrecht team. You will analyze data, forecast demand, and collaborate with sales and marketing to shape our digital strategies in a fast-paced environment.

The role emphasizes building accurate forecasts, presenting insights to senior leadership, and continuously improving analytics capabilities with modern tools and ML techniques.

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Economics, Statistics, or related field.
• Proficiency with data analysis tools (Excel, SQL, R, Python).
• Experience with data visualization tools (Tableau, Power BI).
• Knowledge of machine learning and predictive modeling is a plus.

Responsibilities

• Analyze large data sets to identify trends and patterns.
• Develop demand forecasts based on historical data and market analysis.
• Collaborate with sales and marketing to understand market dynamics and customer behavior.
• Design and implement demand generation strategies.
• Provide insights to optimize campaigns and distribution channels.
• Review and adjust strategies using real-time data and market feedback.
• Prepare detailed reports on forecasts and market analysis.
• Present findings to senior management.
• Work with cross-functional teams to align strategies with business objectives.
• Employ advanced analytics and ML techniques to improve forecasting accuracy.

Skills

Excel

SQL

R

Python

Tableau

Power BI

Machine learning

Education

Bachelor's or Master's in Business Analytics/Economics/Statistics

Tools

SQL

Tableau

Power BI

Job description

Plantrs is seeking a Digital Demand Analyst to join our Utrecht team. You will analyze data, forecast demand, and collaborate with sales and marketing to shape our digital strategies in a fast-paced environment.

The role emphasizes building accurate forecasts, presenting insights to senior leadership, and continuously improving analytics capabilities with modern tools and ML techniques.