Digital Demand Analyst in Utrecht

Plantrs; Utrecht; Hybrid; EUR 52,000 - 78,000; Full time

Job summary

Plantrs is seeking a Digital Demand Analyst to join our Utrecht team. You will analyze data, forecast demand, and collaborate with sales and marketing to shape our digital strategies in a fast-paced environment.

The role emphasizes building accurate forecasts, presenting insights to senior leadership, and continuously improving analytics capabilities with modern tools and ML techniques.

Qualifications

• Bachelor’s or Master’s degree in Business Analytics, Economics, Statistics, or related field.
• Proficiency with data analysis tools (Excel, SQL, R, Python).
• Experience with data visualization tools (Tableau, Power BI).
• Knowledge of machine learning and predictive modeling is a plus.

Responsibilities

• Analyze large data sets to identify trends and patterns.
• Develop demand forecasts based on historical data and market analysis.
• Collaborate with sales and marketing to understand market dynamics and customer behavior.
• Design and implement demand generation strategies.
• Provide insights to optimize campaigns and distribution channels.
• Review and adjust strategies using real-time data and market feedback.
• Prepare detailed reports on forecasts and market analysis.
• Present findings to senior management.
• Work with cross-functional teams to align strategies with business objectives.
• Employ advanced analytics and ML techniques to improve forecasting accuracy.

Skills

Excel

SQL

R

Python

Tableau

Power BI

Machine learning

Education

Bachelor's or Master's in Business Analytics/Economics/Statistics

Tools

SQL

Tableau

Power BI

Job description

Overview of Digital Demand Analyst in Utrecht

Are you ready to dive into the dynamic world of digital marketing analytics in the heart of Utrecht? As a Digital Demand Analyst, you'll play a pivotal role in shaping the digital strategies of businesses by analyzing market demands and customer behavior.

This position in Utrecht offers a unique opportunity to influence key business decisions through expert demand analysis and strategic insights. We are looking for a forward-thinking individual who can bring innovative solutions and drive impactful results. If you have a passion for data analytics and strategic planning, we would love to hear from you.

Roles and Responsibilities

As a Digital Demand Analyst in Utrecht, you will be instrumental in shaping the demand forecasting strategies of our organization. Your role will include:

Data Analysis and Forecasting:

• Analyzing large data sets to identify trends and patterns.
• Developing accurate demand forecasts based on historical data and market analysis.
• Collaborating with sales and marketing teams to understand market dynamics and customer behavior.
• Designing and implementing demand generation strategies.
• Providing insights to optimize marketing campaigns and product distribution channels.
• Regularly reviewing and adjusting strategies based on real-time data and market feedback.

Reporting and Communication:

• Preparing detailed reports on demand forecasts and market analysis.
• Presenting findings and recommendations to senior management.
• Working closely with cross-functional teams to align strategies with business objectives.

Innovative Solutions:

• Employing advanced analytics and machine learning techniques to improve demand forecasting accuracy.
• Continuously exploring new tools and technologies to enhance demand analysis capabilities.
• Collaborating with IT and data science teams to enhance data collection and analysis frameworks.
• Training and guiding junior analysts and team members.

Skills & Experience Required

To excel in this role, the ideal candidate should possess:

Educational Background:

• Bachelor’s or Master’s degree in Business Analytics, Economics, Statistics, or related field.

Technical Expertise:

• Strong proficiency in data analysis tools (e.g., Excel, SQL, R, Python).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Knowledge of machine learning and predictive modeling is a plus.

Analytical Skills:

• Exceptional analytical and problem-solving abilities.
• Ability to interpret complex data and translate it into actionable strategies.

Experience:

• Proven experience in demand forecasting, market research, or a similar role.
• Experience in a fast-paced, data-driven environment.

Communication Skills:

• Excellent written and verbal communication skills.
• Ability to effectively present data-driven insights to diverse audiences.

Other Qualities:

• Strong attention to detail and accuracy.
• Ability to work independently and as part of a team.
• Eagerness to stay updated with the latest industry trends and best practices.