Marketing Manager

IDEA StatiCa (IDEA RS); Eindhoven; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

35 days annual leave

Revenue-based bonus

Work from home and Eindhoven office

Job summary

IDEA StatiCa Benelux is seeking a Marketing Manager to translate our global marketing strategy into a strong Benelux market presence. You will drive local demand generation, lead campaigns, and event management across the Netherlands, Belgium, and Luxembourg.

You will work closely with sales, the international marketing organization, and customers to shape local positioning and growth while coordinating with the EMEA Growth Marketing team.

Qualifications

• 2+ years in B2B marketing, technology/engineering is a plus.
• Strong coordination of content, events and campaigns.
• Highly organized with ability to manage multiple projects and deadlines.

Responsibilities

• Localizing international campaigns for the Dutch- and French-speaking Benelux markets.
• Organizing local events and webinars for customers and prospects.
• Managing the content calendar and sending emails to customers and prospects.
• Overseeing local website, SEO and social media activity.
• Leading lead generation campaigns aligned with business targets.
• Collaborating with EMEA Growth Marketing for shared materials and campaigns.
• Tracking KPIs, MQLs, conversions and reporting results monthly.
• Managing the local marketing budget and external partners.
• Supporting sales with customer stories and references.
• Coordinating PR and media relations across Benelux.

Skills

B2B marketing

Content

Events

Campaign coordination

Commercial mindset

Dutch-English fluency

Salesforce

HubSpot

Kontent.ai

Tools

Salesforce

HubSpot

Kontent.ai

Job description

IDEA StatiCa is the leading international innovator in software for structural design. Our applications are desktop and cloud-based and enable structural engineers in more than 125 countries worldwide to accurately design structural members, as they had previously estimated.
Our Chief Executive Officer, Juraj Sabatka, is the EY Technology Entrepreneur of the Year 2020 in the Czech Republic.

As aMarketing Manager, you will help drive local demand generation and brand awareness for IDEA StatiCa across the Benelux. You will translate the international marketing strategy into a local market context and ensure that our solutions, expertise, and added value are visible to customers and prospects throughout the Benelux.

This is anew, full-time positionwith an important role in the continued growth of our activities in Belgium, the Netherlands, and Luxembourg.

IDEA StatiCa Benelux

At IDEA StatiCa BeNeLuxB.V., you will have the opportunity to play an important role in the further development of a growing organization. You will work closely with sales, the international marketing organization, and our customers. This creates a varied role in which strategy, creativity, communication, events, and lead generation come together.

You will also have the opportunity to shape marketing in the Benelux and directly contribute to building our local positioning and growth.

What will you do?

Localizing international marketing campaigns:Translate and adapt international campaigns, content, and messaging for the Dutch- and French-speaking markets in the Benelux.

Organizing local events:Plan and organize local events, seminars, trade fairs, trade shows, and webinars for customers and prospects.

Managing the content calendar:Manage the local content calendar and take responsibility for, among other things, preparing and sending emails to customers and prospects.

Managing the website, SEO, and social media:Manage local website pages, work on SEO, and ensure a consistent and active social media presence.

Lead generation:Develop and execute lead generation campaigns aligned with commercial objectives and new business targets.

Collaborating with EMEA Growth Marketing:Work closely with the EMEA Growth Marketing team and coordinate on shared marketing materials, tools, campaigns, and planning.

Tracking marketing performance:Monitor campaign KPIs, MQLs (Marketing Qualified Leads), and conversions, and report results to the Country Representative on a monthly basis.

Managing the marketing budget and partners:Manage the local marketing budget and coordinate external marketing agencies, suppliers, and other partners.

Supporting sales with customer stories:Support the sales team with case studies, customer references, and customer success stories that demonstrate the value of our solutions.

PR and media relations:Coordinate PR activities and maintain relationships with relevant media and press contacts across the Benelux.

What are the requirements?

You have at least2 years of experience in B2B marketing, preferably within a technology or engineering environment.

You have strong skills incontent, events, and campaign coordination.

You are highly organized, work independently, and are able to manage multiple projects and deadlines efficiently.

You have acommercial mindsetand understand how marketing can contribute to lead generation and business growth.

Experience withSalesforce, HubSpot, and Kontent.aiis a plus.

You are fluent inDutch and English. Knowledge of French is a plus.

You are based in theBenelux.

You combine a hands-on approach with sufficient strategic insight to independently shape and execute marketing activities.

Driving license:Category B (and access to your own transportation).

Why to work with us?

Anew and varied marketing rolewith plenty of opportunity to help shape the local marketing strategy across the Benelux.

Significant room forinitiative, responsibility, and professional development.

A varied role combiningstrategy, content, campaigns, events, communication, and lead generation.

The opportunity to make adirect contribution to the continued growth and positioning of IDEA StatiCa in the Benelux.

A competitive salary with a revenue-based bonus

Flexibility in where and how you work, with the option to workfrom home and from our office in Eindhoven.

35 days of annual leave.