Senior Specialist Growth Marketing EMEA – Belden Inc.
Join us in driving growth marketing across EMEA for Belden Inc., a global leader in connectivity solutions.
- Location: Belgium, Netherlands, France, Italy, Spain
- Employment type: Full-time, hybrid or remote
- Level: Mid‑Senior level
As a Senior Specialist, you will own data‑driven marketing campaigns that accelerate funnel growth, build awareness, influence buying decisions, and generate qualified leads directly into the sales pipeline.
Responsibilities
- Develop and execute funnel growth marketing strategies to drive awareness, engagement, and conversion across priority accounts and verticals.
- Identify and prioritize target accounts, designing personalized ABM campaigns that align with sales strategies and deliver measurable funnel contribution.
- Determine the content needed to support each stage of the buyer journey, ensuring assets are tailored to audience intent and industry best practices.
- Responsible for the development of regional‑specific material to support demand generation.
- Work with cross‑functional and cross‑regional teams to ensure campaigns are executed effectively and maintain consistency in branding, messaging, and processes.
- Analyze audience behavior and funnel performance, collaborating with sales to act on buyer intent; establish and maintain structured processes for campaign testing, reporting, and continuous ROI improvement.
Qualifications
- Education: Bachelor’s degree or higher in Marketing, Business, or a related field.
- Experience: 5+ years of B2B marketing experience with a focus on growth, demand generation, and Account Based Marketing (ABM).
- Technical Skills: Proficiency with digital and automation tools such as ABM platforms, Salesforce, Pardot (Account Engagement), and Microsoft Office.
- Abilities: Excellent communication, analytical, and collaboration skills; capable of working across teams and managing multiple priorities.
- Mindset: Creative and data‑driven, with a results‑oriented approach and a passion for testing, learning, and continuous improvement.
Benefits
We offer hybrid and remote work practices where feasible, flexible working hours, an employee stock purchase plan, parental leave benefits, paid volunteer leave, multiple training opportunities, professional talent management, succession planning, corporate health and well‑being initiatives, and a culture committed to diversity, equity, inclusion, and sustainability.
These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.