Social Media Lead

Dorel Juvenile; Helmond; Hybrid; EUR 70,000 - 75,000; Full time

Benefits offered by this job

13th-month salary

Holiday allowance

Hybrid work up to 3 days home

Probation period

Vacation days

Pension plan

Travel expense reimbursement

Laptop and phone

Bicycle plan

collective health insurance

Job summary

Dorel Juvenile in Helmond, Netherlands, is seeking a Social Media Lead to own the social media vision for our brands. Drive transformation and measurable commercial impact across regions and channels, working closely with executive leadership.

You will lead a global team, shape governance, expand influencer partnerships, and ensure brand storytelling remains consistent while enabling local relevance. The role offers hybrid work, international collaboration, and a comprehensive benefits package.

Qualifications

• 9+ years of social media leadership experience in international environments.
• Proven track record defining and leading enterprise-level social media strategies.
• Experience driving transformation and organizational change.
• Strong people leadership with C-level engagement.
• Excellent English communication; other languages a plus.

Responsibilities

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from execution-focused activity into a strategic growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand influencer and creator strategies into long-term, value-driven partnerships that support brand equity and performance.
• Brand & Creative Leadership: Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into consistent social storytelling with local relevance.
• Work with Creative Director and Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team with vision and coaching.
• Build future-ready capabilities, elevate seniority, and set clear performance expectations.

Skills

Social media strategy

Leadership

Executive collaboration

Strategic transformation

Stakeholder management

English fluency

Job description

Dorel Juvenile is the world's leading juvenile products company. Our well‑known products and strong brands Maxi‑Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries.

All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth.

Your mission

As Social Media Lead, you will own and shape the social media vision for Dorel Juvenile brands. This role is focused on driving transformation, long term brand equity, and measurable commercial impact through social media.

You will lead the end to end social media strategy across brands, regions, and channels, translating brand ambition into a coherent, future proof social ecosystem. Acting as a true strategic partner, you will work closely with Dorel Juvenile’s executive team and collaborate intensively with internal creative, content, and digital stakeholders.

This role operates at the intersection of strategy, brand, transformation, and execution. Social media sits at the core of Dorel Juvenile’s brand and business strategy, and in this role you will work closely with executive leadership to elevate social as a key driver of growth, relevance, and connection with consumers.

Key responsibilities

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from primarily execution-focused activity into a strategic, insight-driven growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand and professionalize influencer and creator strategies, evolving from tactical collaborations to long-term, value-driven partnerships that support brand equity and performance.

Brand & Creative Leadership

• Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into powerful and consistent social storytelling, while allowing for local relevance.
• Work closely with the Creative Director and the Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team, providing vision, clarity, and coaching.
• Build future-ready capabilities, elevate seniority, and set clear expectations for performance and impact.

Senior Stakeholder & Executive Management

• Confidently represent social media strategy in executive discussions and decision‑making forums.
• Work closely with the Digital Marketing Department to align brand, performance, data, and CRM initiatives.
• Navigate complex stakeholder landscapes with authority, diplomacy, and strategic clarity.

Your profile

• 9+ years of experience in social media roles within international environments.
• Proven track record in defining and leading social media strategies at enterprise level.
• Demonstrated experience driving strategic transformation and organizational change.
• Strong and credible people leader.
• Comfortable operating at C-level, including direct interaction with CEOs and executive leadership teams.
• Deep understanding of brand, creative processes, content ecosystems, and digital marketing integration.
• Politically astute, stakeholder‑savvy, and confident in dispersed or matrixed organizational structures.
• Strategic, visionary, and decisive — with hands-on credibility when needed.
• Fluent in English; additional languages are a plus.

Are you ready to grow with us?

What we offer

At Dorel Juvenile, you’ll join a truly international and inspiring work environment with colleagues representing more than 20 nationalities. We are a driven, collaborative, and hands-on team that embraces innovation, continuous growth, and shared success. United by our mission to care for precious life, we are highly motivated and proud of the meaningful impact our work has on families around the world.

In return for your passion and contribution, we offer:

• A monthly salary of €6.000 gross based on full-time employment.
• 13th-month salary and holiday allowance.
• A full-time position (32-40 hours per week) within a flexible and supportive organization.
• The possibility to work up to 3 days per week from home.
• An annual contract to start with, including a one-month probation period.
• 28 vacation days per year based on full-time employment, with the option to purchase additional leave.
• A comprehensive pension plan for your future security.
• Additional benefits such as travel expense reimbursement, a laptop and phone (if required), a Bicycle Plan, and collective health insurance.