CRM Marketeer

Maxi-Cosi; Netherlands; Hybrid; EUR 36,000 - 42,000; Full time

Benefits offered by this job

Salary up to €3,500/mo

Hybrid work 2 days on-site

13th month & holiday allowance

28 vacation days

Professional development trainings

Travel expenses & laptop

Bicycle Plan & health insurance

Team outings

Job summary

Dorel Juvenile, the world’s leading juvenile products company, is seeking a CRM Marketeer for the European HQ in Helmond. You will craft data-driven marketing automation, manage campaigns, and help maximize customer lifetime value across our A-brand portfolio including Maxi‑Cosi and Tiny Love.

You will join a dynamic Digital Marketing team, collaborating closely with marketing, analytics and creative teams to deliver engaging, omnichannel experiences.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 2+ years of experience in CRM, online marketing or marketing automation.
• Experience with Salesforce Marketing Cloud or comparable ESP/CDP; strong advantage.
• Experience in email marketing, campaign management, database management, HTML; trends awareness valuable.
• Experience creating content and designing email marketing with Canva, Photoshop, etc.
• Strong English communication skills, written and spoken.
• Proactive, quick learner, organized and able to drive campaigns.
• Willingness to learn and grow within the team; relocation or commuting to Helmond possible.

Responsibilities

• Create and build marketing automation campaigns aligned with CRM strategy.
• Lead CRM activities in New Product Introduction meetings.
• Maintain and align campaign calendar with other marketing initiatives.
• Increase Customer Lifetime Value by monitoring, steering, and reporting on KPIs.
• Introduce and apply innovative CRM best practices for a better consumer experience.
• Bridge technical CRM work with creative email campaign design and execution.
• Test, analyze, and optimize campaigns through A/B testing and performance analysis.

Skills

CRM

Email marketing

Campaign management

Database management

HTML

Canva

Photoshop

English communication

Proactive

Organized

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Marketing automation platforms

Canva

Photoshop

Job description

Dorel Juvenile is the world's leading juvenile products company. Our products are available in more than 100 countries. We help families live carefree lives by providing them with juvenile products that rank highest in consumer reviews. That's what sets our products apart; durable, helpful, and caring.

Your mission

We have an exciting opportunity for you to join the world’s largest juvenile goods manufacturer, home to beloved brands such as Maxi‑Cosi, Tiny Love, and Safety 1st.

As a CRM Marketeer at Dorel Juvenile, you’ll play a key role in driving our company’s performance. We’re looking for someone who thrives on creating meaningful consumer experiences, works with a strongly consumer‑centric mindset, and is passionate about maximizing customer lifetime value.

In this role, you will be part of our Digital Marketing team, based at the European head office in Helmond. We are an energetic and ambitious group responsible for all digital activities for our A‑brands across Europe. You truly understand our consumers and their journeys, enabling us to deliver an optimal experience that strengthens loyalty and builds long‑term value.

Key responsibilities

• You understand our consumer journey and will create and build relevant and effective marketing automation campaigns.
• Take a leading role within the CRM team during the NPI (New Product Introduction) meetings.
• Keeping the campaign calendar up to date in alignment with other marketing campaigns within Dorel Juvenile.
• Increase consumer satisfaction levels and steer, monitor and report to improve KPI’s and increase our Customer Lifetime Value.
• Bring innovative CRM best practices to life and build a better consumer experience for your expertise and within our overall digital omnichannel approach.
• You are the bridge between the technical CRM aspects and the creative process of building relevant e‑mail campaigns. You are the creator within the CRM team and know exactly what designs appeal.
• Test, analyze, and optimize campaigns through A/B testing and performance analysis.

Your profile

• Bachelor’s degree in Marketing, Communications or another relevant discipline.
• Minimum of 2+ years of experience in CRM, online marketing or marketing automation.
• Experience with Salesforce Marketing Cloud, or with a comparable ESP or CDP platform, is considered a strong advantage. However, candidates who demonstrate a positive attitude, a proactive approach, and a strong willingness to learn are equally encouraged to apply.
• The same applies to experience in e‑mail marketing, campaign management, database management, HTML or familiarity with online marketing trends. Experience in these areas is a big plus!
• Experience with creating content and the designing part of e‑mail marketing using Canva, Photoshop, etc.
• You have an interest in and a talent for the technical aspects of CRM.
• You possess strong communication skills in English, both written and spoken.
• You are organized and structured and have a can‑do mentality.
• You are proactive, great at communicating, and naturally quick at learning new things.
• Depending on your learning curve, you will gradually take responsibility for managing your own campaigns. As a team, we are still expanding our activities. Growing towards message‑based marketing, working in a more data‑driven way, or collaborating more closely with the broader marketing team are all possible directions for your development.
• You are based within commuting distance of Helmond, or you’re open to relocating for the role. If relocation is part of your plan, we kindly ask you to note this in your CV or motivation letter.

Please note that this vacancy is for a locally hired position. As such, we have a strong preference for candidates already based in the Netherlands. In any case, candidates must have current legal authorization to work in the Netherlands. Dorel will not attempt to obtain immigration and labor sponsorship for any applicants.

Are you ready to grow with us?

What we offer

• A salary up to €3.500 based on your experience and knowledge, with room to grow.
• This is a full‑time position for 40 hours per week, depending on your preferences.
• You will first receive an annual contract with a probation time of one month.
• You are eligible for a 13th month and holiday allowance every year.
• The option to work hybrid with 2 days on‑site in Helmond.
• The annual leave entitlements consist of 28 vacation days in the case of full‑time employment.
• Opportunities for professional development, including access to trainings and courses.
• Other terms include travel expenses, use of a laptop, option to purchase extra holiday hours, Bicycle Plan and collective health insurance.
• A fun and supportive work environment, including regular team outings.

Working at a Top Employer

We are thrilled to have been officially certified as a 'Top Employer' since 2023 for our Dorel Juvenile Europe HQ in the Netherlands! This remarkable achievement is a testament to our collective dedication and hard work. This is a team effort, and we couldn't be prouder of the incredible team we have. For you as a soon‑to‑be DJE team member, this means we prioritize your well‑being, development, and experience at Dorel Juvenile. For more information, visit the Top Employers Institute's website.

Dorel Juvenile is the world's leading juvenile products company. Our well‑known products and strong brands Maxi‑Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries.

We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. A vital element of our daily operations is the strong connection we maintain with our consumers. We engage with them wherever they are, so they will always benefit from our products and services, even in ways they did not expect.