SMB Partnership Manager - Netherlands

Upway; Rotterdam; Hybrid; EUR 50,000 - 65,000; Full time

Benefits offered by this job

Stock options

Job summary

Upway is expanding its B2B team in the Netherlands and seeks an SMB Partnerships Manager to win, onboard and activate retailer partners across Rotterdam and beyond, driving daily usage of our trade-in solution. You will build relationships with independent bike shops and regional chains, negotiating favorable terms and coordinating stock purchases to broaden our product offering.

A genuine passion for bikes and strong English/Dutch communication will help you connect with partners, close deals,

Qualifications

• 2–5 years in B2B Sales, Business Development or Purchasing.
• Hunter mindset: thrive on closing deals and overcoming objections.
• Willingness to travel 60–80% within your region to strengthen partner relationships.
• Strong negotiation skills with proven track record.
• Native Dutch and professional English for reporting.

Responsibilities

• Take full regional ownership for a major bicycle region and manage relationships end-to-end.
• Identify, prospect and onboard independent bike shops and regional chains.
• Purchase excess stock to expand product offerings.
• Build long-term trust with partners and negotiate favorable terms.
• Deploy and support new services to turn the trade-in platform into a B2B ecosystem.

Skills

B2B Sales

Hunter Mindset

Road Warrior

Analytical Hustle

Negotiation

Dutch (native)

English (professional)

Job description

SMB Partnership Manager - Netherlands

Department: Sales

Employment Type: Full Time

Location: Rotterdam

Reporting To: General manager

Compensation: €50,000 - €65,000 / year

Description

Upway is growing rapidly in the Netherlands and we are looking for an SMB Partnerships Manager to join the B2B team and scale our retailer network across the Netherlands. Your mission is central to Upway’s growth: winning new retail partners, activating them successfully, and driving continuous usage of our trade-in solution as a daily sales tool.

You will work closely with independent bike shops and regional chains, becoming their trusted partner for all sourcing topics. You are responsible for turning signed partners into active partners and for securing high-quality e-bikes at the best conditions through trade-ins, demo bikes, and excess stock.

Your missions

• Regional Ownership: Take full responsibility for a major bicycle region in your area, managing all business relationships end-to-end.
• Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.
• Stock Purchasing: Identify and purchase excess stock from partners to expand our product offering.
• Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.
• Negotiations: Secure the most favorable purchasing conditions for Upway through effective and strategic negotiations.
• Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)

What you will need:

• Experience: 2-5 years in B2B Sales, Business Development or Purchasing. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
• Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take "no" for an answer easily.
• Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region to strengthen partner relationships.
• Analytical Hustle: You use data to prioritize your targets and optimise your routes.
• Negotiation: Proven track record of securing favourable terms through strong negotiation skills.
• A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
• Languages: Native level in Dutch is a must and professional proficiency in English (for internal reporting).

Main responsability

Your missions

• Regional Ownership: Take full responsibility for a major bicycle region in your area, managing all business relationships end-to-end.
• Hunt, Close and Onboard New Retail Partners: Identify, prospect and onboard independent bike shops and regional chains in your territory. Your goal is to turn cold prospects into active partners who use Upway’s trade-in tool daily.
• Stock Purchasing: Identify and purchase excess stock from partners to expand our product offering.
• Build Long-Term Trust: The bike industry is built on relationships. You will need to be an available and reliable stakeholder, and just as comfortable talking technical specs with a mechanic as you are negotiating contracts with a business owner.
• Negotiations: Secure the most favourable purchasing conditions for Upway through effective and strategic negotiations.
• Deploy Additional Services: Leverage your network of existing trusted partners to support the deployment of new services as we turn the trade-in platform into a fully-fledged B2B ecosystem (including pickup, dropoff, maintenance, B2B sales…)

Skills, knowledge, and expertise

• Experience: 2-5 years in B2B Sales, Business Development or Purchasing. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
• Hunter Mindset: You are not afraid to push open doors. You enjoy the thrill of closing a new deal and don't take "no" for an answer easily.
• Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time within your region to strengthen partner relationships.
• Analytical Hustle: You use data to prioritize your targets and optimise your routes.
• Negotiation: Proven track record of securing favourable terms through strong negotiation skills.
• A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.
• Languages: Native level in Dutch and professional proficiency in English (for internal reporting).

Benefits

Upway is an‑stage startup supported by renowned investment funds such as Sequoia Capital and Global Founders Capital (Rocket Internet). We have an exceptional team of talented employees who thrive in a fast-paced environment and are committed to the mission of making electromobility accessible to all while having a positive impact on the world. At Upway, we believe every employee should share in our growth journey. That’s why we include stock options as part of your compensation package.

Why Join Upway?

• Impact & Ownership: You are directly contributing to the decarbonization of mobility by giving thousands of e-bikes a second life.
• Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.
• Growth: Join a Series C scale‑up backed by top-tier investors (Sequoia, Exor) during our hyper‑growth phase in Europe.
• Competitive Package: Attractive salary plus equity participation.