Senior Wholesale & Traditional Trade Lead (NL/BE)

PepsiCo; Utrecht; On-site; EUR 140,000 - 190,000; Full time

Job summary

PepsiCo seeks a Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX to build and lead a scalable growth platform for Traditional Trade and BLUX Wholesale in the Netherlands, Belgium and Luxembourg. The role also defines the Belgium market strategy and Go-To-Market model to unlock underdeveloped channels and accelerate outlet development.

You will lead cross-functional teams, develop partnerships with wholesale customers, and drive revenue, profitability and market share through strong

Qualifications

• Graduate / University degree or equal through experience.
• Minimum 6 years of FMCG experience, ideally with exposure to sales leadership, customer development, route-to-market or channel strategy.
• Fluent Dutch + English required.

Responsibilities

• Lead, coach and develop the Traditional Trade and Wholesale teams, ensuring strong execution discipline and delivery against channel targets.
• Define the BNLX Traditional Trade Go-To-Market approach and BLUX Wholesale strategy across regional wholesalers and partners.
• Drive outlet conversion, distribution expansion and revenue growth through effective channel execution and customer development.
• Build strategic Wholesale and Traditional Trade partnerships and scale learnings across BNLX.
• Collaborate with Sales, Marketing, Finance and Supply Chain to accelerate channel development.

Skills

Strategic thinking

Execution leadership

Results orientation

Communication skills

Influencing

Stakeholder management

P&L mindset

Analytical skills

Education

FMCG experience

Degree or equivalent

Job description

PepsiCo seeks a Sales Manager Wholesale BLUX & Traditional Trade Lead BNLX to build and lead a scalable growth platform for Traditional Trade and BLUX Wholesale in the Netherlands, Belgium and Luxembourg. The role also defines the Belgium market strategy and Go-To-Market model to unlock underdeveloped channels and accelerate outlet development.

You will lead cross-functional teams, develop partnerships with wholesale customers, and drive revenue, profitability and market share through strong