Senior Paid Search Manager

Jobtailor; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Jobtailor in Amsterdam is seeking a senior Paid Search Lead to shape and execute campaigns across the UK, Germany, Netherlands and other markets. You will align paid search with marketing, brand and business goals to support the gifting-brand positioning and optimize CAC/LTV-driven spend.

You will own budgets, manage third-party agencies, refine keyword strategies, test ad copies, manage Shopping and Performance Max, and turn data into actionable insights using Tableau and platform reporting.

Qualifications

• Extensive, hands-on experience managing Google Search, Shopping and Performance Max campaigns at scale.
• Experience with Microsoft Advertising or App Campaigns is a bonus.
• Comfortable with analytics tools and conversion tracking.
• Experience with Google Merchant Center.
• Confidence navigating privacy- and consent-driven measurement changes.
• Data-driven decision-making and performance insight generation.
• Experience using Tableau and in-platform reporting.
• Experience analyzing performance across a custom-built, non-Shopify e-commerce stack.
• Proven experience managing third-party agencies.
• Proactive, hands-on approach.
• Structured and organized planning and prioritization.
• Curiosity and adaptability with new technology, testing and process optimization.

Responsibilities

• Lead paid search strategy and execute campaigns across multiple markets.
• Align paid search with marketing, brand and business goals.
• Manage search budgets using CAC, LTV and retention costs.
• Oversee third-party agency partner and SLAs.
• Set keyword, ad-copy testing and audience-targeting strategies.
• Oversee Google App Campaigns and Apple Search Ads.
• Own and improve product feeds and backend processes for Shopping/Performance Max.
• Turn channel performance into insights for roadmap and forecasting using Tableau.
• Monitor Google best practices, platform changes and new features.
• Mentor junior colleagues and share paid-search learnings.

Skills

Google Ads management

Analytics

Tableau

Agency management

Privacy measurement

Conversion tracking

Tools

Google Merchant Center

Apple Search Ads

Microsoft Advertising

Job description

• Lead paid search strategy and execute campaigns across the UK, Germany, Netherlands and other markets
• Align paid search with marketing, brand and business goals, supporting the gifting-brand positioning
• Manage the search budget end-to-end using CAC, LTV and retention costs to guide investment
• Oversee and manage the third-party agency partner, holding it accountable to targets, SLAs and best practices
• Set keyword, ad-copy testing and audience-targeting strategies
• Oversee Google App Campaigns and Apple Search Ads to drive installs and engagement
• Manage the Google account relationship and pursue alpha/beta opportunities
• Own and improve product feeds and backend processes for Google Shopping and Performance Max campaigns
• Turn channel performance and data into insights for the paid media roadmap and forecasting using Tableau and platform reporting
• Monitor Google best practices, market insights, platform changes and new features
• Maintain practical knowledge of AI in search, generative AI features, algorithm updates and LLM-driven search behavior
• Mentor junior colleagues and share paid-search learnings
• Monitor competitors and protect share of voice during peak trading moments

Requirements

• Extensive, hands-on experience managing Google Search, Shopping and Performance Max campaigns at scale
• Experience with Microsoft Advertising or App Campaigns is a bonus
• Comfortable with analytics tools and conversion tracking
• Experience with Google Merchant Center
• Confidence navigating privacy- and consent-driven measurement changes
• Data-driven decision-making and performance insight generation
• Experience using Tableau and in-platform reporting
• Experience analyzing performance across a custom-built, non-Shopify e-commerce stack
• Proven experience managing third-party agencies
• Proactive, hands-on approach
• Structured and organized planning and prioritization
• Curiosity and adaptability with new technology, testing and process optimization

Core Competencies

Demonstrates extensive experience in managing Google Search, Shopping, and Performance Max campaigns, with a strong focus on data-driven decision-making and performance insights. Proficient in overseeing third-party agency partnerships and optimizing paid search strategies across multiple markets.

Highest-signal resume keywords

• Google Search Campaign Management
• Google Shopping Campaign Management
• Performance Max Campaign Management
• Data-Driven Decision-Making
• Tableau Reporting

Hard Skills

• Paid Search Strategy
• Keyword Strategy
• Ad-Copy Testing
• Audience-Targeting Strategies
• Conversion Tracking
• Google Merchant Center
• Analytics Tools
• E-Commerce Performance Analysis
• Privacy Measurement Navigation
• Process Optimization

Soft Skills

• Proactive Approach
• Structured Planning
• Organizational Skills
• Curiosity
• Adaptability

Industry Keywords

• CAC
• LTV
• Retention Costs
• Gifting-Brand Positioning
• Market Insights
• Algorithm Updates
• LLM-Driven Search Behavior

Tools & Technologies

• Google App Campaigns
• Apple Search Ads
• Tableau
• Google Account Management
• Third-Party Agency Management