Senior Performance Marketing Manager

Qogita; Amsterdam; Hybrid; EUR 70,000 - 88,000; Full time

Benefits offered by this job

Salary 70k–87.5k EUR

Hybrid/flexible office

Performance bonus

Equity package

Pension contributions

Learning budget

Dog-friendly office

Home-office setup

Annual offsite

Office socials

Job summary

Qogita is seeking a hands-on paid acquisition lead in Amsterdam to own strategy, budgets, testing, and measurement across Google Ads and the broader digital mix.

You will run multi-channel campaigns, optimize CAC:LTV and payback, and work with content creators on high-converting ads and landing pages. A strong CRO background and tracking setup experience are essential for success.

Qualifications

• Track record of managing large Google Ads accounts.
• Breadth across digital marketing channels beyond Google Ads.
• Interest in both creative strategy and data-driven optimization.
• Strong understanding of CRO principles and tactics.
• Experience with incremental testing and attribution considerations.
• Hands-on tracking implementation including tag management/server-side tracking.
• Comfort with SQL or BI tools for data analysis.
• Curiosity about AI-driven marketing tools and automation.

Responsibilities

• Own all aspects of performance marketing: strategy, implementation, optimization, and analysis.
• Set channel strategy and manage budgets across digital channels, focusing on CAC:LTV and payback.
• Run structured testing across creative, bidding, audiences, and channel mix with data-driven insights.
• Measure impact using cohort behavior, repeat GMV, contribution margin, and incrementality.
• Collaborate with content creators and designers for high-converting ad creative and landing pages.
• Conduct keyword research, ad copywriting, and A/B testing to improve effectiveness.
• Report performance to senior leadership with actionable recommendations.

Skills

Google Ads management

Digital marketing breadth

Creative strategy

CRO expertise

Incrementality testing

Tracking implementation

GTM / server-side tracking

Analytical skills

SQL / BI tools

AI in marketing

Tools

GTM

SQL

BI tools

Job description

The role

Paid acquisition is how Qogita grows, and you'll own it. Google is the main engine, with Meta and other channels alongside, and you'll have full control of the strategy, the budget, the testing, and the measurement. You decide where the next pound goes, you build the system that proves it worked, and your results show up directly in how fast the business moves.

This is a hands‑on role. You'll be in the accounts yourself, and the best person for it enjoys creative strategy, ad production, and script writing as much as digging deep into the data. We're a small, fast team having a lot of fun building with AI and automating the grunt work, and we want someone who feels the same pull.

What You’ll Do

• Own all aspects of our performance marketing: campaign strategy, implementation, optimisation, and analysis
• Set channel strategy and manage budgets across all digital channels, optimising for CAC:LTV and payback rather than chasing surface metrics
• Run a structured testing programme across creative, bidding, audiences, and channel mix, using data‑driven insights to continually test, measure, and optimise spend
• Measure real impact, not just platform‑reported numbers. You'll judge performance on cohort behaviour, repeat GMV, contribution margin, and incrementality
• Collaborate with content creators and designers to produce high‑converting ad creative and landing pages
• Conduct keyword research, ad copywriting, and A/B testing to sharpen campaign effectiveness
• Report on performance to senior leadership with clear, actionable recommendations

What You’ll Bring

• A track record running large Google Ads accounts at scale. This is the hard requirement
• Genuine breadth across the digital mix. You understand paid social, organic, and how channels compound, and you're not a one‑channel specialist
• A real appetite for both sides of the job: you enjoy creative strategy, ad production, and script writing as much as you enjoy living in the data
• Excellent understanding of conversion rate optimisation (CRO) principles and tactics
• Comfort with incrementality testing (geo hold‑outs, lift studies) and the instinct to question what attribution tells you
• Hands‑on experience implementing tracking, including tag management and server‑side setups (e.g. GTM), and debugging dataLayer and signal issues yourself
• Strong analytical chops. You work in the data, think in CAC:LTV and payback, and ideally know your way around SQL or a BI tool
• You stay on top of the latest in digital marketing and get genuinely excited by new tools and tactics. You're especially keen on what AI can do and can't wait to automate the repetitive parts of the job
• The judgement to operate in a fast‑moving environment and prioritise what actually moves the needle

Nice to have

• SEO or other organic and owned‑channel experience
• B2B, marketplace, or ecommerce background
• You enjoy writing, whether that's ad copy, briefs, or making the case to stakeholders

Perks & Benefits

• Base salary: €70,000 – €87,500 (depending on experience)
• 26 days of annual leave, plus 4 additional personal days
• Company performance‑based bonus
• Attractive equity package
• Pension contributions
• Annual learning & development budget
• Office‑led culture with hybrid flexibility
• Dog‑friendly offices
• Home‑office setup package
• Office socials and annual company‑wide offsite

Who We Are

Qogita [Ko-gi-ta] is revolutionizing wholesale procurement. We provide a one‑stop shop for branded products, available in a single click at competitive prices. Our vision is to build the world’s leading global wholesale trading hub, empowering efficient distribution of goods. We didn’t just improve wholesale – we reinvented it.

We’re one of the fastest‑growing B2B companies globally, backed by top investors behind companies like Facebook, Etsy, and Shopify.

Our tight‑knit, highly motivated team thrives on curiosity and impact. Everyone contributes hands‑on, takes initiative, and drives results. We value a strong work ethic, smart prioritisation, and a relentless focus on excellence.