Senior Paid Media Strategy Lead – Europe

Foot Locker EMEA; Utrecht; Hybrid; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Employee Discount

Pension Plan

Travel reimbursement

Bike plan

Hybrid work

Job summary

Foot Locker EMEA is seeking a senior leader to own the paid media strategy across Europe, unifying brand moments, product drops and seasonal peaks for stores, e-commerce and app.

You will set budget allocation between brand demand and performance, build cross-channel plans, and lead vendor partnerships with major brands. You will partner with Brand, e-commerce, retail, CRM and creative teams to deliver integrated campaigns.

Qualifications

• 7+ years in paid media and media planning, with multi-market responsibility.
• Experience owning large multi-channel budgets across Europe.
• Experience with integrated online and offline media (OOH/TV) for consumer brands.

Responsibilities

• Own full funnel paid media strategy and planning for Europe.
• Develop cross-channel plans across paid social, search, video, programmatic, display, and retail media.
• Translate brand priorities into channel plans, flighting and audience strategies.
• Set investment logic between upper- and lower-funnel spend with evidence.
• Lead agency and platform management, briefs, and performance accountability.
• Align media plans with brand, e-commerce, retail, CRM and creative teams.

Skills

Paid media planning

Budget management

Cross-channel strategy

Stakeholder management

Analytics & data

Leadership

Negotiation with partners

Education

Bachelor's degree in marketing

Tools

Google Analytics

DSP

Excel

BI dashboards

SQL

Job description

Foot Locker EMEA is seeking a senior leader to own the paid media strategy across Europe, unifying brand moments, product drops and seasonal peaks for stores, e-commerce and app.

You will set budget allocation between brand demand and performance, build cross-channel plans, and lead vendor partnerships with major brands. You will partner with Brand, e-commerce, retail, CRM and creative teams to deliver integrated campaigns.