Senior Media Strategy Lead — Multi-Channel Growth

Footlocker; Utrecht; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Employee Discount

Hybrid work schedule

Pension Plan

Wellbeing programs

Job summary

Foot Locker Netherlands is seeking a senior media lead to own paid media strategy and planning across stores, e-commerce and app. You will allocate budget across brand building and performance, shaping cross-channel plans Europe-wide and guiding vendor partnerships.

You will collaborate with Brand, E-commerce, Retail, CRM and Creative teams, manage agencies, and lead measurement and testing for omnichannel results.

Qualifications

• 7+ years in paid media and media planning.
• Experience managing multi-million budgets across European markets.
• Experience with integrated online and offline media, including OOH/TV.
• Experience partnering with brand teams and vendors on joint planning.

Responsibilities

• Own annual, seasonal and campaign media strategy across the funnel.
• Develop cross-channel media plans across Europe, integrating online and offline.
• Lead brand campaign planning with early media strategy input.
• Manage vendor partnerships and go-to-market activities.
• Define measurement framework and lead MMM, attribution and testing.
• Present strategy and results to senior leaders.

Skills

Paid media strategy

Cross-channel planning

Budget management

Stakeholder management

Team leadership

Analytics & measurement

Education

Bachelor's degree in marketing, business or analytics

Tools

Google Analytics

DSPs / ad servers

Excel

SQL

BI dashboards

Job description

Foot Locker Netherlands is seeking a senior media lead to own paid media strategy and planning across stores, e-commerce and app. You will allocate budget across brand building and performance, shaping cross-channel plans Europe-wide and guiding vendor partnerships.

You will collaborate with Brand, E-commerce, Retail, CRM and Creative teams, manage agencies, and lead measurement and testing for omnichannel results.