Senior Media Planner – Hybrid, Data-Driven Strategist

twentysix; Hilversum; Hybrid; EUR 62,000 - 68,000; Full time

Job summary

Monks is seeking a Sr Media Planner II, Strategy & Planning to design and execute the media plan for a major technology client. You’ll lead a team of planners and buyers, collaborating across planning, analytics, and reporting to ensure delivery against forecasts and objectives.

The role requires 4–6+ years in performance marketing, strong Excel skills, and the ability to mentor junior team members. The position supports a hybrid in-office/remote policy based on proximity and business needs.

Qualifications

• 4–6+ years of marketing experience in performance marketing across Google Ads, Paid Social, and Programmatic.
• BA/BS in Business, Finance, Marketing or equivalent preferred.
• Advanced Excel/Google Sheets skills (VLOOKUP, pivot tables, formulas) for forecasting and reporting.
• Strong data analytics and operations skills with data-driven decision making.
• Excellent written and verbal communication; able to present data to clients.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels.
• Partner with stakeholders to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.
• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization.
• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives.
• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success.
• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks.
• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and competing deadlines efficiently.
• Demonstrate excellent written and verbal communication with all stakeholders.
• Work effectively both independently and within a fast-paced, collaborative team.

Skills

Performance Marketing

Excel/Sheets

Data Analytics

Cross-functional

English Proficiency

Campaign Logistics

Presentation Skills

Education

BA/BS degree

Tools

Google Ads

DV360

Paid Social Platforms

Ad Servers

Campaign Optimization Tools

Job description

Monks is seeking a Sr Media Planner II, Strategy & Planning to design and execute the media plan for a major technology client. You’ll lead a team of planners and buyers, collaborating across planning, analytics, and reporting to ensure delivery against forecasts and objectives.

The role requires 4–6+ years in performance marketing, strong Excel skills, and the ability to mentor junior team members. The position supports a hybrid in-office/remote policy based on proximity and business needs.