Senior Marketing Manager, Central Europe

Everbridge Brand; Tilburg; On-site; EUR 90,000 - 130,000; Full time

Job summary

Everbridge in Tilburg, the Netherlands, is seeking a Senior Marketing Manager for Central Europe to drive regional marketing programs and demand generation. You will collaborate with sales and business development to build pipelines and optimize ROI.

The role focuses on regional campaigns, content localization, events, and partner programs, with fluency in English and Dutch and the ability to manage multiple projects within a busy international marketing team.

Qualifications

• Degree or equivalent in marketing or related field.
• Strong communication and cross-functional collaboration.
• Experience building regional marketing programs.
• Proven lead generation and ROI measurement.
• English and Dutch language skills essential.
• Ability to manage multiple projects within budget.

Responsibilities

• Build and execute marketing plans across identified regions.
• Implement regional integrated lead generation campaigns to support the regional sales pipeline.
• Manage regional lead qualification and work with business development to optimize ROI.
• Create persuasive copy and deploy regional communications calendar (webcasts, newsletters, etc.).
• Coordinate translations of product, marketing, and sales materials as needed.
• Collaborate with online marketing to maximize website traffic and leads.
• Support regional offline activities and events, including conferences and sponsorships.
• Manage local agency relationships and marketing materials stock and distribution.

Skills

Fluent English

Dutch fluency

Strong communication

Team player

Budget management

Project management

Education

Bachelor's degree in Marketing or related field

Job description

Senior Marketing Manager, Central Europe

Job Category: Marketing

Requisition Number: MARKE01416

• Posted : September 2, 2019
• Full-Time

Locations

Showing 1 location

Description

Everbridge:a fast-growing global provider of SaaS-based critical communications and enterprise safety solutions currently have a fantastic opportunity for a Senior Marketing Manager, Central Europeto be based inTilburg, the Netherlands.

About the Team:

• Everbridge’s Marketing Team is focused on designing and executing compelling marketing programs to take our story to the marketplace and working closely with our business development and sales teams to ensure effective follow through and maximum impact on our sales pipeline.
• Our team environment offers extraordinary energy, motivation, training, and support that will ultimately aid you in developing your career in marketing.

Job Duties:

• Build and execute marketing plans across identified regions
• Implement high impact regional integrated lead generation campaigns to support a strong sales pipeline for the region
• Manage regional lead qualification process and support the business development team in effective follow through and measurement of leads in order to optimize ROI
• Deliver clear, concise, persuasive copy and build and deploy the regional communications calendar, including webcasts, newsletters and other communications
• Manage local marketing resources in post
• Collaborate with the online marketing team to maximize website traffic and web leads, including creating or updating content to improve site performance.
• Support management of key regional offline activities and events including customer and channel conferences, trade exhibitions and sponsorships
• Proactively working closely with strategic partners to develop joint marketing plans
• Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
• Managing the sourcing, production, stock levels and distribution of marketing materials in the key markets
• Coordinate the translation of product, marketing and sales materials such as case studies, product sheets, white papers, brochures, surveys, etc. as needed.
• Maintain regular contact with Business Units and communicate updates to colleagues in Field Marketing.
• Work effectively as part of the International Marketing Group contributing to overall team projects and suggesting improvements to maximize performance

Required Qualifications:

• Preferably educated to degree level (or equivalent) with extensive experience in B2B SaaS/software industry
• Solid communication and interpersonal skills, able to work closely with sales, technical and management teams to execute key marketing programs
• Willingness to experiment with marketing tactics and programs, using sound metrics and measurement to understand program effectiveness
• Experience in building and executing on marketing plans across a number of key geographies in region
• Experience developing and executing successful lead generation programs
• Experience in partnering with sales to understand sales process and working with them to improve process to ensure effectiveness
• Ability to work independently and within a given budget
• A great team player with the ability to communicate and take ownership within a busy marketing team
• Proactive & flexible, with the ability to manage multiple projects and priorities simultaneously
• Have experience of performing general marketing administrative duties such as maintaining a customer database, placing supplier orders, tracking spend and reporting on campaign performance
• Fluent English and Dutch is essential.

About Us:

Our team makes a difference during the most difficult times and challenging situations. Our people are dedicated to solving problems. Our software was built to save lives. Our unifying mission is keep people safe and businesses running.

Headquartered in the great cities of Boston and Los Angeles, with operations all over the world, our team of 500+ dedicated employees support over 3,700 global customers every day in their most crucial moments. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events such as IT outages or cyber-attack incidents, customers rely on our SaaS-based platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes, and track progress on executing response plans.

Our culture is all about “Making a Difference,” and we are proud to serve:

• 9 of the 10 largest U.S. cities
• 9 of the 10 largest U.S.-based investment banks
• 25 of the 25 busiest North American airports
• 6 of the 10 largest global automakers
• Over 1,000 Hospitals

Everbridge is an Equal Opportunity/Affirmative Action Employer. All qualified Applicants will receive consideration for employment without regard to race, creed, colour, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.