Senior Marketing Architect — B2B SaaS Growth Engine

Kaizo; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Kaizo is seeking a Senior Marketing Manager to architect and build a new marketing engine from scratch. You will own website modernization, content, and campaigns, while shaping product marketing for AutoQA, Agentic QA, Insights and AI Coaching.

You’ll craft compelling case studies, ensure analyst and review presence, and drive multi-channel outbound and partner programs. You’ll work hybrid or remote across Europe (Amsterdam preferred) and report to the Co-CEO.

Qualifications

• Storytelling-focused marketer with experience in complex B2B SaaS marketing.
• Hands-on culture: writes, edits, briefs designers and manages freelancers.
• Strong marketing ops understanding and lean tooling capabilities.
• Deep knowledge of AI search and adapting SEO/content accordingly.
• Native or near-native English with sharp, professional publication standards.
• Bonus: field events, G2/analyst relations or partner marketing experience.

Responsibilities

• Brings the website to life to reflect current Kaizo identity and improve discoverability.
• Turns enterprise wins into case studies and references to open new doors.
• Owns review/analyst presence with a clear G2 strategy and pages that convert.
• Provides Sales/CS with content, one-pagers, battlecards and decks.
• Spins up product marketing: positioning, launches, messaging for AutoQA, Agentic QA, Insights and AI Coaching.
• Writes thought leadership and builds brand through PR and executive content.
• Manages Kaizo’s social channels and online reputation.
• Develops field marketing plans and participates in international events.
• Collaborates with Sales and partners on outbound and ecosystem marketing.

Skills

Content marketing

B2B SaaS marketing

Campaign management

Vendor management

SEO/AI search adaptation

HubSpot

Tools

HubSpot

Job description

Kaizo is seeking a Senior Marketing Manager to architect and build a new marketing engine from scratch. You will own website modernization, content, and campaigns, while shaping product marketing for AutoQA, Agentic QA, Insights and AI Coaching.

You’ll craft compelling case studies, ensure analyst and review presence, and drive multi-channel outbound and partner programs. You’ll work hybrid or remote across Europe (Amsterdam preferred) and report to the Co-CEO.