Senior Manager, Brand Reputation & Communication at Benelux

Skoll; Amsterdam; Hybrid; EUR 65,000 - 71,000; Full time

Benefits offered by this job

Hybrid work from Amsterdam

Job summary

B Lab Benelux is seeking a Senior Brand Reputation & Communications Manager to lead a small team and amplify the B Lab and B Corp brand across the Benelux region. You will strategically steer communications, media relations, and campaigns to strengthen credibility and mission alignment.

You will work closely with the Benelux Director to develop and implement a regional communications plan for the Netherlands, Belgium, and Luxembourg, ensuring local relevance and global consistency.

Qualifications

• Strategic communications experience in complex multi-stakeholder environments.
• In-house or agency background in design and brand management.
• Senior-level with proven team management experience.

Responsibilities

• Lead Benelux communication strategy aligned to global assets and local contexts.
• Oversee reputation management, media relations, PR, and campaigns.
• Translate concepts into messages for B Corp audiences and partners.
• Direct program communications and advocacy initiatives in the Benelux.
• Coach and develop the communication team and coordinate with regional teams.

Skills

Strategic communications

Brand management

Team leadership

Dutch native

English fluent

Digital analytics

Tools

SEO tools

Analytics platforms

Job description

About B Lab Benelux

the B Lab Benelux team is part of the global B Lab organisation. The community of B Corps is scaling rapidly, as the demand for B Corp certification and interest in impact management tools and programs across the Netherlands, Belgium, and Luxembourg is fast growing. We serve +500 B Corps in the Netherlands, and over 700 across the Benelux. We are a young, innovative, and open-minded team, working with ambition and dedication and a contagious drive to contribute to B Lab’s mission and vision. Find more information about our work and team here.

About the Opportunity

We are looking for a Senior Brand Reputation & Communications Manager with a strong drive to join our young and ambitious team. We’re looking for a strategic conceptual thinker, experienced to lead a small team, and therefore also a pragmatic ‘do-er’. You know how to amplify the B Lab and B Corp brand across channels and the Benelux region, strengthening our reputation and advancing our mission to build an economic system that benefits people and the planet. This is an exciting opportunity for someone keen to join a purpose-led global organization and movement, working to make a difference with the community of B Corps in the global economy.You will work closely with the Benelux Director and your team to develop and implement a strategic communications strategy for the Benelux region. Using Global B Lab assets and our owned channels, you will help strengthen our credibility, integrity, and reputation with key audiences and prospective customers.In this role, you will provide leadership, management, and strategic guidance, while supporting the personal development of the communication team members.Finally you will work closely together with other Senior team members, building the movement and overlooking the total B Corp customer community and movement within the BNL team.

As an allround Senior Brand Reputation & Communications Manager, you are overlooking all our Benelux communications, strengthening our brand and reputation across 3 countries and cultures and also directing the various functions in the team with the right assets to maintain our reputation and handle touchpoints with professionalism. As a senior team representative, you easily present our B Lab mission and strategy, or related to our B Corp certification to senior customers or stakeholder audiences. A person at this level will be very comfortable presenting/speaking to groups and will be involved in team decisions. Finally, you have the responsibility for managing a team – contributing to their progress and successful professional development.

Core Responsibilities

Benelux Communication Strategy (20%)

You are responsible for developing an overarching Benelux communication strategy aligned to organisation wide strategy, strengthening our brand(s).
With your team you will oversee our reputation management, media relations and PR (inbound and outbound), communication around programs and campaigns, social media and lobby and advocacy.
You develop the narrative (content, message and channels) tailored to our various audiences, and the concepts and campaigns that increase B Corp awareness and result in a commercially appealing and distinctive brand in the market.
You can partly draw upon European and global strategies and assets; your role is to work with the team to adapt these to the Dutch, Belgian, and Luxembourgish contexts and languages.
Brand, Reputation and PR management (20%)

You are designing a brand strategy, stewarding the B Lab’s mission, identity and positioning. You lead the execution – managing and safeguarding our reputation by directing communications regarding B Lab and B Corp – ensuring adherence to B Lab brand guidelines by other stakeholders.
You are capable of issues management and rapid response to handle crisis communication (on controversial issues engaging B Corps), with diligence and mitigate reputational backlash.
You know how to balance global consistency with local relevance and how to monitor and measure our brand health (awareness, trust, perception).
You also plan for and lead the wide PR domain, serving as the architect of our PR strategy (outbound), the various touchpoints and as a primary point of contact for press and media (inbound). You bring extensive and proven track record handling and facilitating media articles/interviews effectively and are also capable of acting as a spokesperson yourself.
Program Communication Concepts (20%)

You are in the lead for developing distinctive, engaging communication concepts to support impact improvement programs and collective action initiatives. Together with your team, you translate these concepts into recognizable messages that resonate with target audiences (B Corps, prospects, and partners) and help strengthen our positioning as a thought leader and a genuine driver of systemic change within the broader Benelux ecosystem.
Campaigning & Advocacy (20%)

You have experience with or a clear understanding of public affairs including engaging in lobby and advocacy campaigns. You identify or create public communication and advocacy opportunities (campaigns, speaker opportunities, calls to action etc.) on the basis of our standards and programmes.
You orchestrate the strategy and initiatives that strengthen B Lab’s position as a progressive systems change voice in the public and impact arena.
Network Alignment & Team Management (20%)

You are an experienced team manager, who enjoys to coach team members on their professional development.
You can easily switch between strategy and conceptual creation on the one hand, and managing execution—including setting priorities amidst the dynamic realities of day-to-day operations—on the other. You maintain a clear overview and shield the team from pressure when communication demands intensify.
You serve as the primary point of contact for coordinating communication activities with other teams within B Lab Benelux.
In doing so, you ensure strong alignment with the communication teams at B Lab Europe and the global organization.
Finally, you are responsible for annual budget planning, team engagement and professional development, and the day-to-day management of the communication team.

About You

Demonstrated experience years in strategic (corporate) communications, with a standing track record of developing and implementing communications strategies in complex, international, multi-stakeholder environments. You have experience (in-house or working with or at a creative agencies) in design and brand management, ideally working in a multi-brand international environment.
We welcome senior candidates with years of team management experience, who have built this experience through a range of professional pathways and assignments in various sectors, and organisational settings.

Exceptional communication skills – native in Dutch, fluent written and verbal in English. French is a strong pre.
Strategic and executional – combining strategic thinking with collaborative mindset – willing to engage in execution.
Analytical thinking – you easily distill complex information concepts and data points into digestible appealing comprehensible concepts and messages (tailored to various audiences)
Customer service orientation – you uphold a strong customer and service mindset (towards internal as external customers)
Problem-solving – creative in finding solutions once an issue occurs, and likes to optimize ways of working
Stakeholder management – Strong ability to build and maintain effective relationships with varied stakeholders across intercultural and international organizational contexts.
Digital knowledge – experience with digital tools, for brand management, SEO, analytics and platforms.
Team leadership – managing, mentoring, and developing teams
Structured & organized – you are capable of managing multiple projects and workflows simultaneously, without losing your eye for details.
People & Team orientation: You are sociable and collaborative, and recognized for well developed team management and people skills.
Flexible and resilient: you like to work in a dynamic context and adapt easily to changing realities. You remain calm under pressure.
Entrepreneurial: you are curious by nature, identify emerging trends, or campaigning opportunities that you also know how to implement these into effective communication results
Impact driven and mission aligned – You know key sustainability trends and topics and want to be personally contributing to our B Lab mission and the role that business can play in creating a future that benefits people and the planet.

Compensation & Working Arrangements

The salary for this role is €71,000 gross per year (including holiday allowance) adjusted based on the location of work and applicable benefits.
This position is full-time at 32 hours per week as B Lab Europe follows a four-day workweek.
We support a hybrid (50/50) working scheme from home and from our office in Amsterdam