Senior Loyalty Programme Lead - Growth & Strategy

Everience Benelux; Amsterdam; On-site; EUR 100,000 - 150,000; Full time

Job summary

Everience Benelux seeks an experienced Senior Programme Manager - Loyalty to lead the next growth phase of the loyalty program. You will align Marketing, Commercial, Digital, Data and IT, acting as a strategic partner for the agile team delivering the digital implementation.

You will drive the program's vision, build compelling business cases, and manage senior stakeholders to ensure measurable customer value and sustained engagement.

Qualifications

• Minimum 8 years of experience in loyalty, CRM, customer engagement or customer value management, preferably in a B2C environment.

Responsibilities

• Develop and execute the multi-year vision and roadmap.
• Identify and develop new commercial opportunities and loyalty propositions.
• Connect senior management, Marketing, Commercial, Digital and IT around a shared ambition.
• Develop business cases and advise on investments and strategic priorities.
• Drive KPIs such as churn, customer engagement, customer value and programme adoption.
• Build support and commitment among senior stakeholders and management.
• Initiate and lead organisation-wide improvements supporting their growth.
• Act as the strategic and business owner towards the agile development team.

Skills

Stakeholder management

Strategic direction

Data-driven analytics

Communication

Presentation skills

Influencing without authority

Product Owner experience

Business case development

Job description

Everience Benelux seeks an experienced Senior Programme Manager - Loyalty to lead the next growth phase of the loyalty program. You will align Marketing, Commercial, Digital, Data and IT, acting as a strategic partner for the agile team delivering the digital implementation.

You will drive the program's vision, build compelling business cases, and manage senior stakeholders to ensure measurable customer value and sustained engagement.