Senior Key Account Manager Channel BENELUX

Nigel Wright Group; Houten; On-site; EUR 90,000 - 120,000; Full time

Job summary

Nigel Wright Group is seeking a Senior Key Account Manager to drive sustainable growth across Retail, Drugstore, Pharmacy and E-commerce within the Benelux region.

You will develop the channel strategy and manage a broad portfolio including major retailers and wholesalers across the Netherlands, Belgium and Luxembourg.

Qualifications

• 5-10 years of commercial FMCG or retail experience.
• Proven track record in Key Account Management with retailers and wholesalers.
• Experience with Etos, Albert Heijn, AS Watson is a plus.

Responsibilities

• Develop Benelux channel strategy and annual channel plans.
• Lead annual negotiations and Joint Business Plans with key accounts.
• Manage retailer relationships and drive profitable growth across channels.
• Collaborate with Marketing, Demand Planning, Finance and Customer Service to implement brand strategy.
• Monitor performance metrics such as sell-in/sell-out, ROI and distribution.

Skills

Key Account Management

FMCG

Retail

Strategic planning

Negotiation

Education

Bachelor's or Master's degree

Job description

Senior Key Account Manager Channel is responsible for driving sustainable growth across Retail, Drugstore, Pharmacy and E-commerce channels within the Netherlands, Belgium and Luxembourg. The role combines strategic channel knowledge with hands-on commercial execution and is accountable for key account development, retailer partnerships, promotional effectiveness and team performance. The successful candidate will develop and manage a wide portfolio of customers in the Benelux varying from drug and pharmacy wholesalers including retail formula’s like BENU, and Boots, and key accounts like Multipharma and DA .

The purpose of the role is to further extend the account portfolio with key accounts like Etos and AS Watson. The candidate will have knowledge and strategic skills to actively contribute in the development of the channel strategy and expand distribution with new retail partners. The Senior KAM plays an active role in the development of the retail department. The retail business has expanded strongly over the last years for which we are building a future proof department including new roles focusing on category development and shopper activation.

Key responsibilities

• Support in developing and execution the Benelux channel strategy
• Define channel roles, priorities and growth opportunities
• Translate business objectives into annual channel plans
• Identify retail, shopper and e-commerce trends
• Build retailer-specific growth strategies

Key Account Management

• Develop strategic partnerships with major retail customers
• Lead annual negotiations and commercial agreements
• Create Joint Business Plans and lead the successful execution
• Day to day account management and relationship building
• Ensure profitable growth and market share gains
• Drive assortment, distribution and promotional excellence

Commercial performance

• Accountability on account portfolio turnover, margin and ROI
• Monitor sell-in, sell-out and promotional effectiveness
• Manage forecasting, budget control and investment decisions

Cross functional collaboration

• Work closely with Marketing, Demand planning, Finance and Customer Service
• Ensure seamless translation of brand strategy into retail execution
• Candidate profile

Education

• Bachelor's or Master's degree
• Commercial, Business Administration, Marketing or related field

Experience

• 5-10 years of commercial FMCG, Consumer Healthcare or Retail experience
• Proven track record in Key Account Management
• Experience in managing retailers, wholesalers and key accounts (eg. Etos, Albert Heijn, AS Watson) the drug and/or food channel.
• Strategic thinker with strong execution capabilities