Senior Employer Branding Specialist

Academic Key; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Vinted seeks a Senior Employer Branding Specialist based in Amsterdam to lead storytelling and branding for global and local markets. You’ll partner with Talent Acquisition, engineering, and data science to craft compelling campaigns across LinkedIn, blogs, and events, while ensuring consistent EVP messaging and a strong employer presence.

You’ll design campaigns for technical audiences, manage partnerships, and build a calendar aligned with hiring needs, measuring impact across multiple

Qualifications

• Experience building and nurturing online and offline communities and delivering events and social media campaigns.
• Clear view of global vs local branding with experience across markets.
• Ability to identify new talent attraction channels, especially for engineering and data science.
• Excellent written and verbal English communication skills.
• Strong stakeholder management and collaboration with engineering and data science leaders.

Responsibilities

• Be the guardian of Vinted’s employer brand across platforms like LinkedIn and Instagram.
• Write clear, engaging copy for blogs, campaigns, assets, emails, events, and careers pages.
• Plan and run recruitment advertising such as LinkedIn campaigns and sponsorships.
• Define global vs local branding boundaries for each location.
• Shape content calendar around hiring needs and location strategy.
• Track results and share learnings with the Employer Branding team.
• Create bespoke or support partnership events such as meetups and webinars.

Skills

Storytelling

Branding

Copywriting

Campaigns & events

Social media

Data-driven

Stakeholder management

English proficiency

LinkedIn

Glassdoor

Indeed

Meta

Tools

LinkedIn

Glassdoor

Indeed

Meta

Job description

# Senior Employer Branding Specialist**Vinteden** · AmsterdamAbroad Amsterdam✓ Link validatedBrief info about Vinted Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third. The Vinted Group is made up of three business units that support this mission: Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life. Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces. Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members. Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people. Information about the position Our team’s mission is to align Vinted’s values, business goals, and Employer Value Proposition with our people’s real work experience. We translate Vinted’s truth into an inspiring story that attracts the right people, helps them grow, and instils them with pride. You’ll take an active role in Employer Branding at Vinted, with a particular focus on attracting engineering and data science talent. You’ll be based in Amsterdam, where our data science team is growing, but your work will reach candidates around the world. Vinted has become an ecosystem with vertically integrated shipping and payments. This requires us to adapt our EVP to three very distinct brands and even more diversified hiring needs. Your job is to turn that into creative campaigns and stories that make specific audiences want to work here. Our next big focus is storytelling. Bringing the skills and challenges our teams face to life! What is a day in the life of a cybersecurity analyst? How does an anti-money laundering expert keep members’ wallets safe? What does it take to build the data science behind a marketplace used by millions? And what stories does each of our locations need? Partnering with Talent Acquisition, engineering and data science leaders, People, Marketing, PR, Internal Comms, and Brand & Design, you’ll make sure those stories are told and that our presence is strong where we hire. In this position, you’ll Be the guardian of Vinted’s employer brand, ensuring consistency and visibility across all platforms, like LinkedIn and Instagram Strong brand-building skills, with a clear vision of global vs local branding differentiation Use your sound understanding of branding and our editorial guidelines to write clear and engaging copy for things such as blogs, advertising campaigns, employer branding assets, email campaigns, event materials, online company profiles, as well as our careers pages. Create bespoke or support partnership events such as meetups, webinars, and networking events Plan and run recruitment advertising, such as targeted LinkedIn campaigns and sponsorships with third-party publications and organisations, aimed at technical audiences. Define where our global employer brand ends and local adaptation begins, so each location can tell its story while staying consistent with Vinted’s. Shape our content calendar around hiring needs and our location strategy. Track what works, using results to sharpen the next activation, and share learnings with the wider Employer Branding team. About you Passionate about all things Employer Branding! You love storytelling: finding stories and having a keen eye for telling them in ways that stand out. You can show campaigns or activations you conceived and delivered. Background in building and nurturing online and offline communities, and delivering innovative events and social media campaigns. A clear view of global vs local branding, and experience working across markets. Adept at identifying new talent attraction channels, especially for engineering and data science audiences. Comfortable using data to set goals and judge what worked. Ability to juggle multiple projects with strong stakeholder management, and to work confidently with engineering and data science leaders. Excited by change, a fast pace, and learning new ways of doing things. Excellent knowledge of social media and digital channels, including LinkedIn, Glassdoor, Indeed, and Meta. Excellent written and verbal English communication skills (English is Vinted’