Senior Employer Branding Strategist - Engineering & Data

Vinteden; Amsterdam; Hybrid; EUR 60,000 - 81,000; Full time

Benefits offered by this job

Share options programme

25 days of paid annual leave

Newest MacBook models

EAP and mental health support

Frequent team-building events

Home office budget €540

Lunch benefit

Company bike leasing

Monthly flexible benefits budget

Work from Home allowance

Personal shopping budget for Vinted

Pension plan

NS Business Card

Dog-friendly office

Job summary

Vinted is seeking an Employer Branding lead based in Amsterdam to align our EVP with engineering and data science hiring needs. You’ll craft campaigns, tell compelling stories, and collaborate with Talent Acquisition, Marketing, and Product to attract world‑class talent.

You’ll build local vs global branding, plan events and social campaigns, measure impact with data, and turn diverse audience insights into creative content across LinkedIn, Glassdoor, Indeed, and more.

Qualifications

• Experience in employer branding and storytelling across online and offline channels.
• Ability to build and adapt branding for multiple markets and audiences.
• Proven track record delivering campaigns, events, and partnerships.

Responsibilities

• Be the guardian of Vinted’s employer brand across platforms like LinkedIn and Instagram.
• Differentiate global vs local branding while staying aligned with Vinted’s EVP.
• Write clear, engaging copy for blogs, campaigns, emails, and careers pages.
• Create events and partnerships such as meetups and webinars to attract tech talent.
• Plan recruitment advertising and sponsorships targeting engineers and data scientists.
• Define where global branding ends and local adaptation begins.
• Shape the content calendar around hiring needs and location strategy.
• Track results and share learnings with the Employer Branding team.

Skills

Employer branding

Storytelling

Events management

Social media campaigns

Global vs local branding

Talent attraction channels

Data-driven

Stakeholder management

English communication

Tools

LinkedIn

Glassdoor

Indeed

Meta

Job description

Brief info about Vinted

Our mission is to make second-hand the first choice, and we're looking for people who want to help us get there. Every day, we work together to help our members buy and sell pre-loved clothing and lifestyle items, giving each piece a second life – or even a third.
The Vinted Group is made up of three business units that support this mission:

Vinted Marketplace is Europe’s leading platform for second-hand fashion and a go-to destination for all kinds of pre-loved items, with a growing range of categories. Our platform connects millions of members across 20+ markets, helping great items find a new life.

Vinted Go enhances the shipping experience with a vast network of over 500,000 pick-up and drop-off points, partnering with more than 60 carriers across Europe, with added services like item verification for peace of mind on high-value pieces.

Vinted Pay is the newest part of the Vinted Group, dedicated to bringing secure, reliable payments to buyers and sellers across Europe. Seamlessly integrated into the Vinted app, it helps keep every transaction safe, efficient, and easy for our members.

Founded in 2008 in Lithuania, Vinted began as a way for friends to find new homes for clothes they no longer needed. In 2019, we became Lithuania's first unicorn! Today, our headquarters remain in Vilnius, and we've grown with offices across Europe, supported by a team of over 2,000 people.

Information about the position

Our team’s mission is to align Vinted’s values, business goals, and Employer Value Proposition with our people’s real work experience. We translate Vinted’s truth into an inspiring story that attracts the right people, helps them grow, and instils them with pride.

You’ll take an active role in Employer Branding at Vinted, with a particular focus on attracting engineering and data science talent. You’ll be based in Amsterdam, where our data science team is growing, but your work will reach candidates around the world.

Vinted has become an ecosystem with vertically integrated shipping and payments. This requires us to adapt our EVP to three very distinct brands and even more diversified hiring needs. Your job is to turn that into creative campaigns and stories that make specific audiences want to work here.

Our next big focus is storytelling. Bringing the skills and challenges our teams face to life! What is a day in the life of a cybersecurity analyst? How does an anti-money laundering expert keep members’ wallets safe? What does it take to build the data science behind a marketplace used by millions? And what stories does each of our locations need?

Partnering with Talent Acquisition, engineering and data science leaders, People, Marketing, PR, Internal Comms, and Brand & Design, you’ll make sure those stories are told and that our presence is strong where we hire.

In this position, you’ll

• Be the guardian of Vinted’s employer brand, ensuring consistency and visibility across all platforms, like LinkedIn and Instagram
• Strong brand-building skills, with a clear vision of global vs local branding differentiation
• Use your sound understanding of branding and our editorial guidelines to write clear and engaging copy for things such as blogs, advertising campaigns, employer branding assets, email campaigns, event materials, online company profiles, as well as our careers pages.
• Create bespoke or support partnership events such as meetups, webinars, and networking events
• Plan and run recruitment advertising, such as targeted LinkedIn campaigns and sponsorships with third-party publications and organisations, aimed at technical audiences.
• Define where our global employer brand ends and local adaptation begins, so each location can tell its story while staying consistent with Vinted’s.
• Shape our content calendar around hiring needs and our location strategy.
• Track what works, using results to sharpen the next activation, and share learnings with the wider Employer Branding team.

About you

• Passionate about all things Employer Branding!
• You love storytelling: finding stories and having a keen eye for telling them in ways that stand out. You can show campaigns or activations you conceived and delivered.
• Background in building and nurturing online and offline communities, and delivering innovative events and social media campaigns.
• A clear view of global vs local branding, and experience working across markets.
• Adept at identifying new talent attraction channels, especially for engineering and data science audiences.
• Comfortable using data to set goals and judge what worked.
• Ability to juggle multiple projects with strong stakeholder management, and to work confidently with engineering and data science leaders.
• Excited by change, a fast pace, and learning new ways of doing things.
• Excellent knowledge of social media and digital channels, including LinkedIn, Glassdoor, Indeed, and Meta.
• Excellent written and verbal English communication skills (English is Vinted’s official working language).

Work perks

• The opportunity to benefit from our share options programme
• 25 days of paid annual leave
• Newest MacBook models
• Digital mental and emotional health support and Employee Assistant Program (EAP)
• Frequent team-building events
• Home office support: we provide IT workstation equipment and a personal budget of up to €540 for home workplace furniture
• Lunch benefit per working day
• Company bike leasing scheme
• Monthly budget for a flexible benefits platform
• Work from Home allowance
• A personal monthly budget for shopping on Vinted
• Collective Defined Contribution Pension plan
• NS Business Card for your commute to the office by public transport
• A dog-friendly office

Working at Vinted

Workation policy

Better balance holidays with workdays by working remotely! Up to 90 days per year in the EU, of these, 21 days can be spent globally. For non-EU citizens, it's 21 days worldwide. This can be combined with time off for vacation or personal time.

Individual learning budget

Each year, you’ll be given a learning budget (starting at €3,000), and a total of up to 10 working days over a 2-year period to support your personal and professional development.

Hybrid work

Our hybrid model, with 2 recommended office days a week, gives you and your team the flexibility to decide if and when you want to work from home, and when to catch up in person.

Equal opportunity

We welcome applications from everybody, regardless of your background, identity, or life experiences. Job openings come with guides, not checklists. If you’re excited about a role, but don’t identify with every point in the ‘About you’ section, apply anyway – you might still be the perfect match!

The annual gross salary range for this position excluding 8% holiday pay is:

€59.800—€81.000 EUR