Senior EMEA Consumer Insights Lead - Hybrid

Harman International; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Employee discounts

Learning & development

Wellness benefits

Fitness center access

Cafeteria

Job summary

HARMAN International in Amsterdam is seeking a Senior Researcher, Consumer Insights to lead EMEA insights projects from start to finish, guiding brand and marketing strategy with data-driven recommendations. You'll translate complex consumer and market data into actionable narratives, work with global teams, and partner with local marketing to strengthen Harman Lifestyle’s competitive edge.

The role requires strong communication and at least 5 years in insights.

Qualifications

• 5+ years in global insights function.
• Experience managing primary/custom research projects (quantitative and qualitative).
• Ability to translate insights into POV-driven narratives for marketing decisions.
• Experience operating in a highly matrix, global organization.

Responsibilities

• Lead EMEA insights projects from start to finish.
• Represent insights for the EMEA region to the local marketing team.
• Translate business challenges into actionable insights.
• Brand health tracking and campaign measurement.
• Analyze social media, influencer performance and media insights.

Skills

POV storytelling

Primary research

Campaign measurement

Brand health analysis

Market share analysis

Strong communicator

Global/matrix experience

5+ years experience

Job description

HARMAN International in Amsterdam is seeking a Senior Researcher, Consumer Insights to lead EMEA insights projects from start to finish, guiding brand and marketing strategy with data-driven recommendations. You'll translate complex consumer and market data into actionable narratives, work with global teams, and partner with local marketing to strengthen Harman Lifestyle’s competitive edge.

The role requires strong communication and at least 5 years in insights.