Researcher, Consumer Insights

Harman International; Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Employee discounts

Learning & development

Wellness benefits

Fitness center access

Cafeteria

Job summary

HARMAN International in Amsterdam is seeking a Senior Researcher, Consumer Insights to lead EMEA insights projects from start to finish, guiding brand and marketing strategy with data-driven recommendations. You'll translate complex consumer and market data into actionable narratives, work with global teams, and partner with local marketing to strengthen Harman Lifestyle’s competitive edge.

The role requires strong communication and at least 5 years in insights.

Qualifications

• 5+ years in global insights function.
• Experience managing primary/custom research projects (quantitative and qualitative).
• Ability to translate insights into POV-driven narratives for marketing decisions.
• Experience operating in a highly matrix, global organization.

Responsibilities

• Lead EMEA insights projects from start to finish.
• Represent insights for the EMEA region to the local marketing team.
• Translate business challenges into actionable insights.
• Brand health tracking and campaign measurement.
• Analyze social media, influencer performance and media insights.

Skills

POV storytelling

Primary research

Campaign measurement

Brand health analysis

Market share analysis

Strong communicator

Global/matrix experience

5+ years experience

Job description

Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.

By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.

You will join our Consumer Insights department, based in Amsterdam in the position of:

Researcher, Consumer Insights

A Career at HARMAN Lifestyle

We are a global, multi-disciplinary team putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you help connect consumers with superior sound through respected brands and technology-led innovation.

What You’ll Be Part Of:

We are at a critical time in the insights industry, with so much “data” at our fingertips. And it’s imperative that we sift through the noise to uncover the true insights that will drive our business forward. We at HARMAN have been making the investment to understand our brands across the world to accelerate our cultural relevance and growth.

Reporting to the Manager, Consumer Insights, the Senior Researcher of Consumer Insights will be responsible for leading EMEA insights projects from start to finish to help guide brand and marketing strategy, all in service of increasing our competitiveness.

We are looking for a talented Senior Researcher, Consumer Insights that is passionate about working with data to find the insights needed to drive strategic decision making.

How You’ll Make An Impact:

• As a key member of the consumer insights team you will represent the insights for the EMEA region and become a partner for the local marketing team.
• Translate EMEA business and marketing challenges into insights projects to solve key issues.

Core responsibilities will entail but are not limited to:

• Brand & Category Health Tracking.
• Campaign Measurement.
• Social Media / Influencer Performance.
• Media Insights.
• Data and Analytics.

What Makes You A Strong Fit:

• Ability to turn insights into a POV driven narrative to guide marketing decision making.
• Experience managing primary/custom research projects (quantitative and qualitative) from research design phase to end stakeholder deliverable.
• Ability to translate brand health results into marketing implications resulting in strategy and marketing tactic guidance.
• Ability to quantify and summarize campaign results from multiple sources at the executive level.
• Experience summarizing market share performance and investigating cause and effect.
• Outstanding communicator (oral and written) and creative thinker, with an ability to use both data, input, and intuition to inform decisions.
• Experience working in a highly matrix organization and across different regions, ideally in a global role.
• At least 5 years of experience with proven success in a global insights function.

Bonus Points if You Have:

• Someone who is results driven, has a proactive, goal-oriented approach to decision making.
• Experience integrating AI for insights generation or data manipulation.
• Capable of handling multiples projects / initiatives simultaneously and executing to completion.
• Self-starter with superior organization skills who thrives in a deadline-driven environment, i.e. will do what it takes to get the job done.
• Curious mindset, with enthusiasm working with data, high attention to detail, and sense of accountability.
• Multi-Cultural awareness and ability to adjust communication accordingly.
• Large brand and/or major retail client experience.
• Experience at a media agency and/or market research agency (i.e. Ipsos, Kantar, Nielsen etc.).

Things To Know:

• Due to the nature of global infrastructure, you understand that flexibility in working hours is required.
• Successfully complete a background investigation and drug screen as a condition of employment.
• This role is hybrid with flexible 3-days per week in the Amsterdam office.

What You Can Expect:

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others).
• Learning and development opportunities through our award-winning HARMAN University programs.
• Wellness benefits designed to support your overall well-being.
• Access to the HARMAN campus fitness center and cafeteria, where available.
• An inclusive and diverse work environment that supports both your professional and personal development.

Pay Transparency

The above represents the annual gross base salary range for this role.

Variable compensation and allowances: Dependent on the position offered, other forms of compensation may also be available, such as quarterly or annual bonus pay, commission payments, long term incentive compensation, or certain allowances. Further details will be made available as part of the recruitment process.

How we set pay: The pay posted is a reasonable estimate of the wage range anticipated for this position. Pay is determined using objective, job-related criteria such as relevant experience, skills, role scope/responsibilities, and location-based market factors (where applicable). In appropriate circumstances, based on objective, job-related factors, the final determination on pay may deviate from the posted range.

Pay history: Please do not include current or past pay information in your application. We do not request pay history as part of our recruitment process.

Benefits: HARMAN is interested in supporting the health and wellbeing of employees and offers a range of benefits. Offerings vary by country and employment arrangement and reflect a combination of statutory requirements and company-provided programs. These may include paid time off and holidays, sick and family leave, as well as health and wellbeing support and retirement or savings plans where applicable, along with other locally relevant benefits. Further details will be made available as part of the recruitment process.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com )

HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us [e-mail] . Requests will be considered on a case‑by‑case basis in accordance with applicable law.