Senior Digital Asset Manager: AI-Driven Content

bol; Utrecht; On-site; EUR 69,000 - 85,000; Full time

Benefits offered by this job

29 days to recharge

Travel costs covered

Pension plan

Annual bonus

Job summary

bol is seeking a Senior Product Manager Digital Asset Management to lead the DAM team within Core Assortment, Price & Promotions. You will own the asset pipeline that powers product images, videos, and compliance documents, enabling richer, AI-powered shopping experiences and compliant content governance across bol.

You’ll collaborate with advertising, marketing and content teams to build reusable capabilities for metadata extraction, moderation and governance, guiding asset usage across

Qualifications

• Bachelor or Master degree.
• 7–10 years of experience in product management.
• Experience in digital asset management or content platforms.
• Strong stakeholder management and strategic thinking.

Responsibilities

• Lead the evolution of the asset pipeline powering millions of product assets.
• Define how assets support conversational search, social shopping, and AI experiences.
• Collaborate with ads, marketing and content to build reusable metadata extraction and governance capabilities.
• Build capabilities to surface relevant content across channels and journeys.
• Shape shared DAM capabilities for multiple domains to drive faster innovation.

Skills

Product management

Stakeholder management

Strategic thinking

AI awareness

Education

Bachelor / Master

Job description

bol is seeking a Senior Product Manager Digital Asset Management to lead the DAM team within Core Assortment, Price & Promotions. You will own the asset pipeline that powers product images, videos, and compliance documents, enabling richer, AI-powered shopping experiences and compliant content governance across bol.

You’ll collaborate with advertising, marketing and content teams to build reusable capabilities for metadata extraction, moderation and governance, guiding asset usage across