Senior CRM Specialist

Adecco Portugal; Hilversum; Ibrido; EUR 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work schedule

Unlimited vacation

STIPP pension

Commuting allowance

Work-from-home allowance

Employee store discount

Online learning access

On-campus gym access

Bike plan

Descrizione del lavoro

Nike, Inc. invites a data-driven Owned Communications Specialist to join the EMEA Digital Marketing team. You will shape CRM and lifecycle marketing programs across email and push, delivering personalized experiences that engage athletes and drive growth.

This temporary assignment runs through April 2027. The role offers a flexible hybrid schedule (3 days in office, 2 days remote) and a range of benefits including pension, transport and training opportunities.

Competenze

• Minimum 4 years in CRM, lifecycle or digital marketing.
• Experience developing consumer lifecycle journeys and personalized communications.
• Ability to translate data into actionable insights.

Mansioni

• Support CRM strategies across email and push channels.
• Manage and optimize trigger programs for lifecycle messaging.
• Brief agencies, review creatives, and coordinate campaign execution.
• Lead reporting and translate performance into recommendations.
• Collaborate with cross-functional teams for seamless consumer experience.

Conoscenze

CRM marketing

Lifecycle marketing

Email marketing

Digital marketing

Marketing analytics

Strumenti

Airtable

Tableau

Figma

Keynote

Descrizione del lavoro

Join Nike EHQ as an Owned Communications Specialist and play a key role within the EMEA Digital Marketing team. You'll help shape and execute consumer-first CRM campaigns across email and push channels, delivering personalized experiences that connect athletes with the right content at the right time. Working at the intersection of Digital Marketing, Consumer Insights, and CRM, you'll contribute to strategies that drive engagement, loyalty, and business growth.

This is a temporary assignment running until April 2027.

What are you going to do?

As part of the EMEA Owned Communications team, you'll act as a subject matter expert in CRM and lifecycle marketing, helping bring personalized consumer journeys to life across Nike's digital channels. You'll work closely with internal stakeholders and agency partners to deliver best-in-class email and push communications that drive both consumer engagement and business performance.

• Support the development and execution of CRM strategies across email and push channels.
• Manage and optimize trigger programs, ensuring relevant and timely communication throughout the consumer lifecycle.
• Brief agency partners, review creative deliverables, and coordinate campaign execution for key marketing initiatives.
• Lead reporting and insights activities, translating channel performance data into actionable recommendations.

• Analyze consumer and commercial data to identify opportunities for personalization and engagement.
• Collaborate with Digital Experience, Merchandising, Business, and Operations teams to ensure a seamless consumer experience.
• Champion CRM best practices and help educate stakeholders on effective channel strategies and consumer communications.

What do we offer?

• Competitive salary (to be discussed with the recruiter)
• Flexible hybrid work: 3 days in the office, 2 days from home
• Unlimited vacation days to recharge whenever you need
• STIPP pension plan to secure your future
• €0.23/km commuting allowance (up to €23 per office day)
• €5 daily work-from-home allowance
• 25% employee store discount – gear up with Nike!
• Access to Adecco Academy online learning for continuous growth
• Free use of on-campus gym facilities to stay active
• Bike plan to make your commute greener and healthier

Where will you work?

Nike, Inc., a global leader in athletic footwear, apparel, and innovation, is headquartered in Beaverton, Oregon, and serves as a beacon of inspiration for athletes worldwide. Its European Headquarters (EHQ) is located on a vibrant campus that reflects the brand's dynamic and innovative spirit. Surrounded by lush parks, cycling paths, and running tracks, the campus embodies Nike’s commitment to sustainability, health, and community. A melting pot of global talent, it fosters creativity and collaboration, driving forward-thinking ideas that shape the future of sports, culture, and lifestyle.

What do we ask?

We're looking for a curious, consumer-focused marketer with a passion for CRM, digital marketing, and data-driven decision making.

• Minimum 4 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Email Marketing, or Consumer Marketing.
• Experience developing and executing consumer lifecycle journeys and personalized communications.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Understanding of segmentation, personalization, and consumer engagement strategies.
• Experience with campaign reporting, CRM performance metrics, and marketing analytics.
• Strong project management and stakeholder management skills.
• Familiarity with tools such as Airtable, Tableau, Figma, Keynote, or similar marketing platforms.