[Vacancy] Kinesso has a position for Programmatic Associate Director Nike

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work options

Travel abroad up to 14 days/year

Growth & onboarding support

Office catering & snacks

Job summary

Kinesso is seeking a Programmatic Associate Director – Nike in Amsterdam to define and deliver best-in-class programmatic strategy for Nike Sports. This client-facing role requires translating complex digital environments into actionable plans and leading a dedicated activation team.

You will partner with Nike stakeholders, build testing frameworks, own reporting narratives, and mentor Campaign Managers while delivering measurable performance across Nike Sports campaigns from Amsterdam.

Qualifications

• 5–8 years of experience in digital/programmatic media.
• Experience delivering full-funnel, brand-led campaigns.
• Deep knowledge of the EMEA digital media ecosystem.
• Strong analytical and data-driven storytelling.
• Experience leading teams and mentoring.

Responsibilities

• Define and deliver programmatic strategy for Nike Sports.
• Lead activation team and act as trusted programmatic expert for Nike stakeholders.
• Develop and deliver campaign strategies across Nike Sports activity.
• Define optimization paths across inventory, audiences, bids, etc.
• Own insights and reporting narrative for all Sports campaigns.
• Mentor Campaign Managers and foster high performance.

Skills

Strategic thinking

Client facing

Team leadership

Data storytelling

Campaign optimization

Analytics & reporting

Tools

DSPs

Ad exchanges

Programmatic platforms

Job description

Kinesso is directly looking for:

Programmatic Associate Director Nike - Amsterdam

About Nike

NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.

Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.

Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.Kinesso partners with Initiative to create best in class solutions for Nike. Initiative is Nike's and Jordan brands media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries.

Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best integrated team connecting brand and performance to deliver best in class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond to.

Role Overview

The Programmatic Associate Director – Sportsis responsible fordefining, driving, and deliveringbestinclassprogrammatic strategy and execution for Nike Sports. This highlyclientfacingrole requires a strategic thinker who can integrate programmatic activity into broader media plans, translating complex digital environments into clear, actionable strategies that support Nike’s business goals.

You will lead a dedicated programmatic activation team and act as a trusted programmatic expert for Nike stakeholders.

Key Responsibilities

Campaign Strategy & Execution

• Develop and deliverbestinclassprogrammatic campaign strategies across all Nike Sportsactivity.
• Define clear optimization paths across all programmatic levers (inventory, audiences, bids, etc.) withfullfunnelimpact in mind.
• Establish inventory and asset priorities to support campaignobjectives.
• Build and evolve testing frameworks with Campaign Managers to drive consistent,marketleadingperformance.
• Own the insights and reporting narrative for all Sports campaigns, ensuring learnings are captured, shared, and applied across sports categories.
• Translate complex performance drivers into clear, compelling narratives and decisive recommendations.

Reporting & Insights

• Prepare and present actionable insights and comprehensive performance reports.
• Continuously refine strategies based on data, ensuring campaigns deliverbestinclassoutcomes.
• Communicate campaign stories effectively to internal and external stakeholders.

Client & Stakeholder Management

• Serve as a key point of contact for Nike clients on programmatic execution and performance.
• Support the Programmatic Lead in communicating campaign narratives, results, and strategic recommendations.
• Influence stakeholders through clear,datadrivenstorytelling.

Team Leadership & Development

• Lead, mentor, and inspire a team of Campaign Managers.
• Drive programmaticknowledgegrowth and learning across the team.
• Contribute to the education and upskilling of programmatic teams, Initiative teams, and Nike IM teams.
• Mentor junior specialists and foster a collaborative,highperformanceculture.

Budget & Financial Management

• Supportaccuratemanagement of Nike’s programmatic investment.
• Contribute to financial reporting and ensure transparency on tech costs and media suppliers.

Key Requirements

• 5–8 years of experience in digital/programmatic media, ideally withbluechipclients or leading agencies.
• Proven experience deliveringfullfunnel,brandledmedia experiences andbrandconsistentacquisition programs.
• Deep understanding of the EMEA digital media ecosystem, targeting methodologies, and programmatic platforms (DSPs, ad exchanges, etc.).
• Strong knowledge of media planning principles and how to apply them within programmatic.
• Demonstrated ability to lead teams, set direction, and drive accountability.
• Expertisein targeting, media formats, creative testing, and internet technologies.
• Excellent communication skills with the ability to influence throughdatadrivenstorytelling.
• Experience in agency, ad network, or publisher environments.
• Strong analytical skills with the ability to extract actionable insights from large datasets.
• Proven ability to manage programmatic projectsendtoendand translate digital trends into actionable plans.
• Demonstrated ability to mentor and collaborate effectively withinfast paced, matrixed organizations.

As part of the House of Challengers, you’ll enjoy a range of benefits, such as:

• 27 days off per year, including 26 vacation days and 1 "Celebrate You" day (based on a 40-hour workweek)
• Hybrid and flexible workingoptions to support a healthy work-life balance—and even work from abroad for up to14 days per year
• Comprehensive growth support, smooth onboarding with a 100-day plan and personal buddy, plus ongoing development through a strong Learning & Development team
• An inspiring environmentwhere you’ll work with leading A-brands, collaborate with experienced international colleagues, and have the freedom and trust to take initiative and shape your role
• Healthy catering in the office, free lunch twice a week, plus a variety of healthy snacks always available
• Referral Bonus– bring someone you know to MediaBrands and enjoy a generous referral reward in return.
• A variety of group sports activities, from marathons and cycling events to walking races and internal company tournaments.
• Fun social events, including a Summer and End of Year party, pub quizzes, team outings, and themed events like Diversity Day celebration and Partners Festival
• Lease bicycle plan and travel reimbursementto support your commute and sustainable mobility
• Exclusive discounts:enjoy great deals on fashion, electronics, and leisure activities all year round