Senior Digital Marketing & CRM Specialist - Nike - Hilversum

Global Enterprise Partners; Hilversum; On-site; EUR 65,000 - 85,000; Full time

Job summary

Global Enterprise Partners is seeking a Senior Digital Marketing & CRM Specialist to drive CRM strategy and lifecycle marketing within the EMEA region. You will activate email and push campaigns, shape end-to-end customer journeys, and ensure content is timely and audience-relevant across Nike communications channels.

You will collaborate with cross-functional teams to educate on standards, optimize campaigns, and deliver data-driven improvements to marketing outcomes.

Qualifications

• Experience in CRM or lifecycle marketing within digital marketing or e-commerce.
• Ability to translate data insights into actionable campaigns and journeys.
• Strong project management and coordination across teams.

Responsibilities

• Define and optimize trigger program strategy and execution in EMEA.
• Support the 365 program by briefing agencies and scheduling live campaigns.
• Lead channel health reporting, data extraction, analysis, and strategic recommendations.
• Contribute to Digital Brand Standards and best practices across channels.

Skills

CRM marketing

Lifecycle marketing

Data-driven insights

Project management

Audience segmentation

Tools

Keynote

AirTable

Figma

Tableau

Job description

Senior Digital Marketing & CRM Specialist

A curious, consumer-centric marketer who wants to gain meaningful experience in CRM strategy and execution. As part of the EMEA Owned Comms team, you'll act as a subject matter expert on activating digital marketing campaigns in email & push, shaping end-to-end customer journeys across Nike communications channels and helping us serve the right content, on the right channel, to the right audience, at the right time.

Who You'll Work With

As part of the wider Digital Marketing team in EMEA, you'll work with a passionate group of marketers who seek to bring to life a best-in-class digital ecosystem and digital storytelling. You will also partner with key cross-functional teams including Digital Experience, Business, Operations, Merchandising, external creative/strategy agencies and more - serving as the subject matter expert and to ensure a consistent consumer experience on every digital touchpoint.

What You'll Work On

• Trigger Program Strategy & Execution - You will meaningfully contribute to the overall trigger program strategy here in EMEA. You will play a key role in developing new trigger strategies, as well as continually optimizing our existing trigger program against key performance metrics.
• 365 Program - Our 365 program is an EMEA-owned and generated effort to drive incremental marketing support and business acceleration for our product assortment. You will support in briefing these executions to our agency partner, reviewing the creative, managing feedback rounds and scheduling them to go live.
• Channel Health Reporting & Insights - You will drive the reporting and insights workstream in our team - responsible for channel data pulling & analysis, insight mining and providing strategic recommendations to improve channel health and marketing/business outcomes. We often report to a variety of different functions including sport-dedicated teams within Digital Marketing, as well as the business. You will lead these reporting & insights initiatives end-to-end.
• Digital Brand Standards & Channel Best Practices - You will participate in our team's role as channel center of excellence. This means helping to educate different functions across digital marketing and beyond on our creative standards, and strategic and tactical best practices within the channel

The ideal candidate brings:

• Prior experience in Digital Marketing, ideally in CRM or lifecycle marketing, digital, media, brand or retail marketing
• Experience in developing and executing consumer lifecycle journeys and consumer-centric strategies
• Data-driven mindset, capable of mining for consumer and commercial insights, and translating into actionable opportunities
• Understanding of channel design fundamentals and creative best practices, enabling you to efficiently brief and direct agency teams on channel outputs
• Experience in segmentation and personalization, with proven ability to leverage audience insights in order to build consumer segments, ensuring highly relevant content
• Familiar with key CRM KPIs and metrics, and is able to measure impact of campaigns, report on learnings and recommend strategic next steps to reach business/brand objectives
• Proven project management and organizational skills, with a track record of leading projects in autonomy, and a demonstrated ability to balance between creative and operational tasks
• Passion for sport in any or all its various forms, along with knowledge on the culture surrounding it
• Familiarity working with tools such as Keynote, AirTable, Figma and Tableau