Senior Channel Marketing Lead - Nordics & Benelux

Academic Key; Amsterdam; Hybrid; EUR 100.000 - 140.000; Vollzeit

Benefits dieser Stelle

Inclusive Team

Growth Opportunities

Innovative Culture

Competitive Compensation

Zusammenfassung

Horizon3Ai in Amsterdam seeks a Senior Channel Field Marketing Manager to lead integrated marketing across the Nordics and Benelux. You will own regional programs, drive demand, and enable sales through partnerships with VARs, distributors, MSSPs, alliances, and channel partners.

The role requires 6+ years in B2B tech marketing, strong ABM experience, and excellence in executive communication. Join a fast-growth cybersecurity company that values collaboration and results.

Qualifikationen

• 6+ years in B2B technology marketing, ideally within cybersecurity.
• Experienced in marketing to the Nordics & Benelux region.
• Strong experience across field marketing + channel/partner marketing + demand generation.
• Proven success supporting revenue teams and delivering measurable pipeline growth.
• Experience in indirect routes to market including VARs, distributors, alliances, and service providers.
• Strong commercial acumen and ability to prioritise investment by market opportunity.
• Comfortable operating in matrixed, fast-growth environments.
• Excellent executive communication and stakeholder management skills.
• Experience using ABM strategies and enterprise account engagement.

Aufgaben

• Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to EMEA revenue priorities and sales targets.
• Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement.
• Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social and ABM.
• Support regional sales teams with campaign strategy, market insights, and program execution.
• Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
• Drive MDF / co-marketing investment toward measurable pipeline outcomes.
• In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
• Strengthen relationships with channel sales leaders and partner account teams.
• Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams.
• Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
• Build quarterly business reviews and performance updates for leadership.
• Share best practices across EMEA and contribute to scalable regional programs.

Kenntnisse

Field marketing

Channel marketing

Demand generation

ABM

Executive communication

Stakeholder management

Nordics & Benelux

Campaign analytics

Tools

SDFC

Asana

Reachdesk

G-Suite

Zoom Info

ON24

Jobbeschreibung

Horizon3Ai in Amsterdam seeks a Senior Channel Field Marketing Manager to lead integrated marketing across the Nordics and Benelux. You will own regional programs, drive demand, and enable sales through partnerships with VARs, distributors, MSSPs, alliances, and channel partners.

The role requires 6+ years in B2B tech marketing, strong ABM experience, and excellence in executive communication. Join a fast-growth cybersecurity company that values collaboration and results.