Senior BI Specialist

PFM Footfall intelligence; Netherlands; Remote; EUR 65,000 - 95,000; Full time

Job summary

PFM Intelligence seeks a Senior BI Specialist to strengthen the Data & Insights team. You will design and develop business intelligence solutions, build Power BI dashboards, and translate data into insights that drive business impact across Europe.

You’ll collaborate with colleagues across countries to shape the BI capability. You will lead BI initiatives, optimize reporting standards, and help guide less experienced analysts, working with international teams and stakeholders to enable

Qualifications

• 3–5 years of BI/analytics experience.
• Proficient in Power BI with DAX and data modelling.
• Able to translate complex datasets into clear, actionable insights.
• Structured, analytical and quality-driven working style.
• Strong collaboration and communication skills.
• Fluent in Dutch and English.

Responsibilities

• Build and develop BI solutions.
• Design and develop Power BI dashboards and reports.
• Create robust and scalable data models.
• Continuously optimise reporting and analytical tools.
• Analyse complex datasets and identify trends and opportunities.
• Translate data into clear, actionable insights for the business.
• Support teams across the organisation with data-driven decision making.
• Lead BI initiatives from concept to delivery.

Skills

Power BI

DAX

Data modeling

SQL

Microsoft Fabric

AWS

Retail data

Analytical thinking

Dutch/English fluency

Education

HBO level or equivalent

Tools

Microsoft Fabric

Job description

PFM Intelligence helps organisations understand how people move, behave and make decisions in physical spaces.

We turn complex location and movement data into clear, actionable insights for retailers, shopping centres, public spaces and infrastructure operators across Europe.

Our technology combines sensors, data engineering and advanced analytics to provide organisations with a better understanding of visitor behaviour, performance and operational efficiency.

As we continue to grow, data and insight are at the core of what we do.

About the role

We are looking for a Senior BI Specialist to strengthen our Data & Insights team.

In this role you will design and develop Business Intelligence solutions that help our teams and clients make smarter decisions. You will work with complex datasets, develop scalable Power BI dashboards and translate data into insights that drive real business impact.

You will also collaborate with colleagues across multiple countries and help shape the future of PFM’s BI capability.

What you'll do

Build and develop BI solutions

Design and develop Power BI dashboards and reports.

Create robust and scalable data models.

Continuously optimise reporting and analytical tools.

Analyse complex datasets and identify trends and opportunities.

Translate data into clear, actionable insights for the business.

Support teams across the organisation with data-driven decision making.

Support PFM’s BI roadmap

Contribute to the development and execution of the BI roadmap.

Lead assigned BI initiatives from concept to delivery.

Help improve reporting standards and analytical capability.

Collaborate across the organisation

Work closely with international teams and stakeholders.

Share knowledge and help guide less experienced analysts.

What you'll bring

HBO level (or equivalent) working and thinking level

3–5 years’ experience in a Business Intelligence or analytics role

Strong hands-on experience with Power BI, including DAX and data modelling

Solid understanding of data modelling principles and BI best practices

The ability to translate complex datasets into clear, actionable insights

A structured, analytical and quality-driven working style

Strong collaboration and communication skills

Nice to have

Experience with SQL

Experience with Microsoft Fabric

Knowledge of AWS environments

Experience working with retail, mobility or smart city data

Who you are

You are an analytical and structured professional who enjoys working with complex datasets and turning them into meaningful insights. You speak fluent Dutch and English and you combine technical BI expertise with the ability to understand business needs and translate them into clear reporting and dashboards.

You are proactive, curious and collaborative. You enjoy working with colleagues across teams and countries, and you take pride in building reliable, scalable data solutions that help organisations make better decisions.

You are comfortable taking ownership of projects, while also supporting and guiding less experienced colleagues when needed.

What we offer

A role within an international and fast-growing technology company

The opportunity to shape and influence PFM’s BI capabilities

Collaboration with teams across multiple European markets

A knowledge-driven, collaborative culture

Competitive salary and strong opportunities for professional growth

PFM Intelligence is a company where data, technology and real-world environments come together. Our insights help some of Europe’s leading retailers, property owners and infrastructure operators understand how people move through and interact with physical spaces.

As we continue to grow, we are investing heavily in our data capabilities and BI infrastructure. This role offers the opportunity to work with complex datasets, shape how data is used across the organisation and contribute directly to the development of our data products.

You’ll be part of an international and collaborative team, working with colleagues across multiple countries and disciplines — from engineering and data science to operations and customer success.

For someone who enjoys solving complex data challenges and building solutions that make a real impact, this is an opportunity to help shape the future of PFM’s data and insight capabilities.