B2C Senior Marketing Manager Netherlands- Belgium - Remote-First

EPI Company; Netherlands; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Work from another EU country

Competitive compensation package

Multicultural European company

Learning & development budget €5,000

Job summary

European Payments Initiative (EPI) is seeking a Senior Marketing Manager for the Netherlands and Benelux. You will lead B2C and B2B2C marketing and drive partner engagement across banks, PSPs, merchants and ecosystem partners.

You will shape adoption and awareness of Wero in a remote-first, multi-country setup, collaborating with brand, communications, partnerships and product marketing teams. A strong track record in fintech marketing is required.

Qualifications

• 8+ years in B2C/B2B2C marketing, partner marketing, or related roles.
• Experience developing strategies, campaigns and stakeholder programmes.
• Deep understanding of the Dutch payments ecosystem; Benelux exposure preferred.
• Fintech/payments knowledge and cross-functional collaboration are a plus.
• Strong presentation, communication and storytelling abilities.

Responsibilities

• Lead and orchestrate B2C and B2B2C marketing and partner activities in NL/Benelux.
• Develop and execute partner marketing programmes with banks, PSPs, merchants and ecosystems.
• Build relationships across payments stakeholders and align objectives.
• Coordinate marketing campaigns, activations and content with internal/external teams.
• Brief creatives, media and agencies to ensure high-quality execution.
• Monitor market trends and stakeholder sentiment to inform strategy.
• Analyse campaign data to optimise marketing impact and ROI.
• Present plans and mobilise stakeholders around shared initiatives.

Skills

B2C marketing

Partner marketing

Stakeholder management

Campaign analytics

Market research

Presentation skills

Multicultural teamwork

Education

Bachelor's or Master's in Marketing

Tools

Marketing automation

CRM platforms

Analytics tools

Content management systems

Microsoft 365

Job description

Be part of a movement to change the way Europe pays

In today’s digital Europe, payments still feel too complicated. Random delays, confusing rules, extra apps and accounts make it harder than it should be to pay and get paid.

The European Payments Initiative is changing that with Wero, a proudly European digital wallet to make payments easier, clearer and more secure. Online, in store, at home and across borders, with your money and data protected under European laws and regulations.

Wero is live in Belgium, France, Germany and the Netherlands and launching very soon in Luxembourg and Austria. Backed by 17 major banks and the two largest European acquirers, we’re building a brand new, proudly European payment system.

What's in it for you

Tired of marketing roles where you're just another stakeholder in a long approval process? At EPI, you'll be at the centre of one of Europe's most significant payment transformations.

As our B2C and B2B2C Senior Marketing Manager for the Netherlands and Benelux, you'll shape how banks, payment service providers, merchants and strategic partners embrace and promote Wero. Your work will directly influence adoption, awareness and engagement across key market stakeholders, helping build the future of European payments.

At EPI, we embrace a remote-first culture, enabling our teams to work remotely from the country they are based in, with in-person meetings at least once a quarter to foster collaboration and connection.

About the team

You’ll join the EPI Marketing team, collaborating closely with colleagues across Europe and working with experts in brand, communications, partnerships, product marketing and market rollout.

You will act as a central point of coordination between internal teams and external stakeholders, ensuring that marketing initiatives, communication plans and market activation programs are aligned with business objectives and rollout milestones.

Your impact

• Lead and orchestrate B2C and B2B2C marketing and communication activities across the Netherlands and Benelux, ensuring consistency of messaging and execution across all stakeholders.

• Develop and execute partner marketing programmes with banks, payment service providers, merchants and ecosystem partners to accelerate awareness, adoption and usage of Wero.

• Build strong relationships across the payments ecosystem and act as a trusted marketing advisor to key stakeholders, aligning interests and facilitating joint initiatives.

• Coordinate and manage marketing campaigns, partner activations, content development and communication initiatives targeted at B2C audiences.

• Brief and coordinate creative, media and agency partners to ensure high-quality execution and measurable business impact.

• Develop deep market knowledge and continuously monitor stakeholder sentiment, competitive activity and market trends to inform strategic decision making.

• Track campaign performance, analyse market and customer data, generate actionable insights and continuously optimise marketing activities through a data-driven approach.

• Present plans, influence decision makers and mobilise stakeholders around shared initiatives that support the growth of Wero across the region.

What you'll work with

While we're less interested in specific marketing technologies than in your ability to drive market adoption and stakeholder engagement, experience with the following is highly valuable:

• B2C and B2B2C marketing and partner marketing programmes

• Marketing automation and CRM platforms

• Performance and campaign analytics tools

• Media and creative agency management

• Market research and customer insights platforms

• Microsoft 365

• Digital marketing and content management tools

• Data visualisation and reporting platforms

To succeed, you should meet at least 70% of these requirements

• 8+ years of experience in B2C and B2B2C marketing, partner marketing, communications or related commercial marketing roles.

• Strong experience developing and executing marketing strategies, campaigns, partnerships and communication programmes.

• Strong understanding of the Dutch payments ecosystem, including banks, payment service providers, merchants and industry stakeholders. Experience in Belgium and wider Benelux markets is highly desirable.

• Experience in fintech, payments, banking or digital platform businesses.

• Proven success working within complex stakeholder environments and aligning multiple partners around shared objectives.

• Excellent presentation, communication and storytelling skills with the ability to influence senior stakeholders.

• Strong analytical mindset with experience using data and insights to optimise marketing decisions and business outcomes.

• Ability to balance strategic thinking with hands-on execution in a fast-moving environment.

• Experience collaborating across international and cross-functional teams.

• Bachelor's or Master's degree in Marketing, Business, Communications or a related field.

• Fluent in English and Dutch (CEFR C1 or C2). French is a plus.

• Thrives in a remote-first, multicultural environment.

If this looks like you, the recruitment steps are:

• A first call with one of our recruiters

• A team interview focused on B2C and B2B2C marketing, partner engagement and stakeholder management

• A final interview with EPI leadership

• Hopefully, an offer you can't refuse

Turn back if …

• You're looking for a highly structured environment where every process already exists.

• You prefer focusing solely on marketing execution without building relationships across a broad ecosystem.

• You are uncomfortable working in complex stakeholder environments with multiple priorities and partners.

What we can offer

• Remote-first culture with quarterly and annual all-staff in-person meetups to keep teams connected and collaborative

• Possibility to work from another EU country for up to 3 months per year

• Competitive compensation package, featuring salary, performance-based bonus, and a thoughtfully designed, high-quality benefits program

• The opportunity to be part of a multicultural European company

• Learning & development budget: €5,000 training budget per year

Our commitment to equal employment opportunities

EPI offers the same job opportunities to all, without distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. EPI promotes the development of an inclusive work environment that mirrors the diversity of the clients our product is serving.